Ben Toms Selects Unplucked Ladies for 'Dazed' Shoot
Shelby Lee Walsh — June 30, 2009 — Fashion
References: blog.urbanoutfitters & bentoms
Oh yes, the much detested unibrow has made its way into top magazine “Dazed†in Japan earlier this year. Photographer Ben Toms has photographed for many popular magazines and regularly for Dazed and Confused.
His interesting choice in models may be a signal to the mainstream that unconventional beauty is now making it to the mainstream.
Implications - The unibrow trend that has been seen in the pages of magazines focuses on people being unique and natural. Many people have started to embrace their natural beauty which has caused a surge of natural and organic beauty products to pile upon the shelves. People want to look beautiful without piling on the makeup.
His interesting choice in models may be a signal to the mainstream that unconventional beauty is now making it to the mainstream.
Implications - The unibrow trend that has been seen in the pages of magazines focuses on people being unique and natural. Many people have started to embrace their natural beauty which has caused a surge of natural and organic beauty products to pile upon the shelves. People want to look beautiful without piling on the makeup.
Trend Themes
1. Embracing Natural Beauty - The surge in embracing natural beauty has created opportunities for natural and organic beauty products to cater to consumers looking for a minimalistic approach to beauty.
2. Unconventional Beauty Standards - The acceptance of unconventional beauty standards, such as the unibrow trend, has generated a demand for diverse representation in the fashion and beauty industry, leading to opportunities for inclusive and diverse marketing campaigns.
3. Minimalistic Makeup - The preference for a natural look without heavy makeup has paved the way for the development of lightweight, multi-purpose makeup products that enhance natural features while providing a minimalistic approach to beauty routines.
Industry Implications
1. Natural and Organic Beauty Products - The rise in embracing natural beauty creates an opportunity for the natural and organic beauty products industry to cater to the growing demand for sustainable, chemical-free beauty solutions.
2. Fashion and Beauty Industry - The acceptance of unconventional beauty standards fuels the need for the fashion and beauty industry to showcase diversity and inclusivity through their products, campaigns, and representation.
3. Lightweight Makeup Products - The trend towards minimalistic makeup opens up opportunities for the development and marketing of lightweight makeup products that offer a natural, effortless look.
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