The Ben Sherman FW 2013 Plectrum Exudes Clever English Style
Kamal Musharbash — August 11, 2013 — Fashion
References: bensherman
The Brits have always made an impact on street style, and this year it is no different with the emergence of the Ben Sherman FW 2013 show. Showcasing the latest in colors, textures and materials, Ben Sherman’s Plectrum show did not shy away from bold layering techniques and printed jackets.
Donned in poor boy hats, skinny suits and handbags, the upcoming season will surely decorate the urban streets with attitude and confidence. The creativity behind the Ben Sherman FW 2013 lies not only in its roots, but its utilitarian wear. From day to night and into the weekend, Ben Sherman keeps its trademark with wearable clothing fit for its culture and history, resulting in incredibly chic styles.
Donned in poor boy hats, skinny suits and handbags, the upcoming season will surely decorate the urban streets with attitude and confidence. The creativity behind the Ben Sherman FW 2013 lies not only in its roots, but its utilitarian wear. From day to night and into the weekend, Ben Sherman keeps its trademark with wearable clothing fit for its culture and history, resulting in incredibly chic styles.
Trend Themes
1. British Street Style - Brands can create fashion lines that appeal to the individualism and boldness of streetwear enthusiasts while keeping utility and comfort in mind.
2. Bold Layering - There's an opportunity for designers to explore mix-and-match layering techniques and experiment with different prints while still keeping a cohesive look.
3. Utilitarian Wear - More fashion brands should follow Ben Sherman's footsteps in creating utilitarian and wearable clothing that can easily adapt from day to night or weekday to weekend.
Industry Implications
1. Fashion - Fashion brands can leverage British street style and the growing streetwear culture to create bolder and utilitarian pieces that match the confidence and attitude of younger audiences.
2. Textile and Manufacturing - Innovations in textile and manufacturing can help designers create new and exciting fabrics that can easily incorporate bold prints and textures, while keeping the clothes comfortable and functional.
3. Retail and E-commerce - Retail and e-commerce companies can tap into the hype around British street style and create targeted marketing campaigns and online shopping experiences that cater to streetwear enthusiasts looking for bold and utilitarian pieces.
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