The Belvita Soft Bakes Blueberry Targets On-the-Go Shoppers
Michael Hemsworth — March 3, 2020 — Marketing
References: belvitabreakfast & talkingretail
The Belvita Soft Bakes Blueberry has been announced by the brand as a new snack option for time-poor consumers who are looking to fuel up while out of the house. The new snack bar flavor will be available as a single-serve option that's perfect for shoppers who don't have a snack on hand or the time to eat a full meal. The 50 gram single bar will retail for 60p in the UK and contains five whole grains.
Brand Executive for Belvita at Mondelēz International Alice Cuthill spoke on the Belvita Soft Bakes Blueberry saying, "Belvita Soft Bakes Blueberry is the perfect product for shoppers looking for a convenient breakfast to give them energy for the whole morning. The Blueberry flavor has been incredibly popular with shoppers in its multi-pack format, and we anticipate this will continue with the launch of the product in single-serve format.”
Brand Executive for Belvita at Mondelēz International Alice Cuthill spoke on the Belvita Soft Bakes Blueberry saying, "Belvita Soft Bakes Blueberry is the perfect product for shoppers looking for a convenient breakfast to give them energy for the whole morning. The Blueberry flavor has been incredibly popular with shoppers in its multi-pack format, and we anticipate this will continue with the launch of the product in single-serve format.”
Trend Themes
1. Convenient Snacking - The rise of single-serve soft snack bars caters to time-poor consumers who are looking for quick, on-the-go snack options.
2. On-the-go Nutrition - Single-serve soft snack bars provide a convenient and nourishing alternative to traditional meal options for time-scarce individuals.
3. Personalized Portioning - The availability of single-serve soft snack bars allows consumers to easily control their portion sizes and avoid wastage.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for convenient and portable snack options like single-serve soft snack bars.
2. Health and Wellness - The health and wellness industry can leverage single-serve soft snack bars as a nutritious and satisfying solution for busy individuals seeking balanced on-the-go options.
3. Packaged Foods - Companies in the packaged foods industry have an opportunity to innovate by developing new flavors and varieties of single-serve soft snack bars to cater to different consumer preferences and dietary needs.
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