Beloved Launched Four New Fall Fragranced Products This Month
Elena Rahman — September 10, 2021 — Fashion
References: lovebeautyandplanet & happi
Beloved, the brand by Love Beauty and Planet, unveiled four new fall-centric products just in time for the weather to cool down. Beloved first launched its range of pampering bath and body products earlier this year as consumer demands for self-care products rose.
The brand is adding its four new bath and body products this month. The fragrance collection features Pumpkin and Tonko, Apple and Cinnamon Bark, Roasted Chestnut and Ginger, and Cranberry and Orange Flower products. Consumers can shop these scents in a range of products, including body creams, foaming hand washes, dual-wicked scented candles, and lip balms. The fall fragrances are also available as bath and shower gels for an immersive fall experience. Available at Target, the line contains plant-based ingredients.
Image Credit: Beloved
The brand is adding its four new bath and body products this month. The fragrance collection features Pumpkin and Tonko, Apple and Cinnamon Bark, Roasted Chestnut and Ginger, and Cranberry and Orange Flower products. Consumers can shop these scents in a range of products, including body creams, foaming hand washes, dual-wicked scented candles, and lip balms. The fall fragrances are also available as bath and shower gels for an immersive fall experience. Available at Target, the line contains plant-based ingredients.
Image Credit: Beloved
Trend Themes
1. Plant-based Fragrance Collections - Beloved's new fragrance collection features plant-based ingredients, representing an opportunity for disrupting traditional synthetic fragrance products.
2. Fall-themed Self-care Products - Beloved's fall collection reflects consumer demand for self-care products that provide an immersive and pampering experience.
3. Multi-product Fragrance Collections - Beloved's fragrance collection includes a range of products, such as body creams, foaming hand washes, dual-wicked scented candles, lip balms and bath and shower gels, reflecting the opportunity for disruption in offering various product lines.
Industry Implications
1. Beauty and Personal Care - The growing demand for self-care and immersive experiences offers a disruption opportunity in the beauty and personal care industry.
2. Household Products - Beloved's new line reflects the trend towards fragranced household products and expanding their offerings beyond traditional household cleaners.
3. Retail - Beloved's launch at Target points towards possible partnerships between brands and retailers as a way to better meet the needs of customers.
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