These Belo Horizonte City Hall Ads Have Hip Hop Flavor
Emily Evans — June 1, 2011 — Marketing
References: adsoftheworld
Breakdancing is an activity that has grown to be enormously popular among many people of all ages, and these Belo Horizonte City Hall ads showcase just how cool it really is. Granted, these print ads done by advertising agency Perfil 252 in Brazil have some graphic enhancements, but b-boying is still super cool on its own.
These cool Belo Horizonte City Hall ads are attempting to appeal to the youth demographic, urging these individuals to join in on hip hop dance programs in public schools in Belo Horizonte. These public schools are helping young teens to stay out of trouble, teaching them new dance techniques.
Many would argue that youth and teens are best kept out of trouble when they are occupied with healthy, safe recreational activities, and hip hop classes provide just that.
These cool Belo Horizonte City Hall ads are attempting to appeal to the youth demographic, urging these individuals to join in on hip hop dance programs in public schools in Belo Horizonte. These public schools are helping young teens to stay out of trouble, teaching them new dance techniques.
Many would argue that youth and teens are best kept out of trouble when they are occupied with healthy, safe recreational activities, and hip hop classes provide just that.
Trend Themes
1. Breakdancing as a Popular Recreational Activity - Breakdancing has grown in popularity among people of all ages, presenting opportunities for businesses to offer dance classes, sponsor competitions, and create trendy dancewear.
2. Youth Engagement Through Hip Hop Programs - Using hip hop dance programs as a way to engage and empower the youth presents opportunities for businesses to support and collaborate with educational institutions, offer sponsorship for programs, and provide mentorship opportunities.
3. Graphic Enhancements to Advertisements - The use of graphic enhancements in advertising campaigns, like in the Belo Horizonte City Hall ads, presents opportunities for businesses to create visually captivating and innovative advertisements that resonate with the target audience.
Industry Implications
1. Recreation and Fitness - The popularity of breakdancing as a recreational activity opens doors for businesses in the fitness industry to offer breakdancing classes, create specialized workout programs, and develop dance-related fitness equipment.
2. Education and Youth Development - The implementation of hip hop dance programs in public schools provides opportunities for businesses in the education industry to collaborate with schools, offer educational resources, and create mentorship programs for young dancers.
3. Advertising and Marketing - The use of graphic enhancements in advertising campaigns, as seen in the Belo Horizonte City Hall ads, can inspire innovation within the advertising industry, encouraging businesses to explore new creative techniques and technologies in their campaigns.
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