The Belgium Chocolate Stamps Offer a Tasty Treat for Mailers
Meghan Young — March 29, 2013 — Lifestyle
References: huffingtonpost & dvice
Snail mail might be slow in the race for convenient correspondence, but thanks to innovations like the Belgium Chocolate Stamps, they won't be losing it just yet. These palatable postage make the sending of mail a much more delicious experience. Made to taste and smell like the coveted Belgium Chocolates, the stamps celebrate culture as much as it does tastebuds.
Available in sets of five, the Belgium Chocolate Stamps cost $8, which is a bit of a premium over their five Euro face value, according to Dvice. Especially considering Belgian stamp collector Marie-Claire Verstichel's opinion that while the stamps smell really good, their taste was a little disappointing. Nevertheless, novelty always has its price and many will be willing to pay for it.
Available in sets of five, the Belgium Chocolate Stamps cost $8, which is a bit of a premium over their five Euro face value, according to Dvice. Especially considering Belgian stamp collector Marie-Claire Verstichel's opinion that while the stamps smell really good, their taste was a little disappointing. Nevertheless, novelty always has its price and many will be willing to pay for it.
Trend Themes
1. Novelty Gourmet Products - Creating unique and delicious food items that offer a novel sensory experience, such as edible postage stamps that taste like Belgian chocolate.
2. Enhanced Personalized Correspondence - Developing innovative ways to make traditional forms of communication more engaging and enjoyable through products like chocolate-scented and flavored stamps.
3. Cultural Celebration Through Sensory Marketing - Utilizing sensory marketing techniques, like taste and smell, to evoke cultural experiences and celebrate traditions in novel and enjoyable ways, as seen with Belgium Chocolate Stamps.
Industry Implications
1. Gourmet Food and Beverages - Opportunity lies in creating unique and immersive food products, like chocolate-scented stamps, that offer a memorable experience for consumers.
2. Stationery and Paper Goods - There is potential for innovative collaboration between stationery and food industries to develop products that merge traditional forms of communication, like postage stamps, with sensory enhancements.
3. Marketing and Advertising - Sensory marketing techniques, exemplified by the Belgium Chocolate Stamps, provide opportunities for marketers to engage consumers on a deeper level and create memorable brand experiences.
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