BELDI is an Online Store Specializing in Moroccan Decor That Gives Back
Rebecca Byers — June 28, 2012 — Social Good
BELDI is an online store specializing in Moroccan home decor and accessories founded in 2011 by a couple who met in the infamous Djemaa el Fna square in Marrakech. In addition to offering traditional and authentic Moroccan home decor sourced at fair prices in Marrakech, BELDI pledges to donate 20% of its profits to charities, like the SOS Children’s Village in Ait Ourir, within the North African nation.
The BELDI website stocks unique items like hand carved lemon wood utensils, boucherouite rugs and glassware made from recycled glass, a rarity in modern Marrakech.
BELDI is also founded in the couple's belief in preserving the Moroccan culture and bringing it to a wider audience. Chafiq Ennaoui and Aimee Bianca believe in both preserving the handmade traditional crafts and giving back to the local communities where the culture was born.
Contact Information
BELDI website
The BELDI website stocks unique items like hand carved lemon wood utensils, boucherouite rugs and glassware made from recycled glass, a rarity in modern Marrakech.
BELDI is also founded in the couple's belief in preserving the Moroccan culture and bringing it to a wider audience. Chafiq Ennaoui and Aimee Bianca believe in both preserving the handmade traditional crafts and giving back to the local communities where the culture was born.
Contact Information
BELDI website
Trend Themes
1. Sustainable Home Decor - BELDI's focus on fair prices and donating profits to charities highlights the trend of sustainable home decor.
2. Socially Conscious Retail - BELDI's commitment to giving back demonstrates the trend of socially conscious retail, where businesses prioritize making a positive social impact.
3. Preserving Traditional Crafts - BELDI's mission to preserve handmade traditional crafts reflects the trend of preserving cultural heritage through artisanal products.
Industry Implications
1. Home Decor - BELDI operates in the home decor industry, offering unique Moroccan decor and accessories to consumers.
2. E-commerce - BELDI is an online store, representing the e-commerce industry and the growing trend of online shopping for home decor.
3. Social Impact - BELDI's charitable donations align with the social impact industry, where businesses aim to create positive change in communities.
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