BelCuore Strong Coffee Ads Keep You Awake at the Wheel
Amelia Roblin — June 8, 2011 — Autos
References: ogilvy.br & adsoftheworld
It's not the end of the world if you fall asleep at your office job, but if your actions threaten the lives of others, these BelCuore Strong Coffee ads have a message for you.
Two prints by the Ogilvy advertising agency of Brazil picture coffee cups against dark backgrounds. Each is steaming, and within the misty forms of one ad, images of a road, a sign and a wheel and speedometer create moments of clarity for a tired car driver. In a similar way, the vapor from a second mug reveals a runway, an aircraft taking off, and a complicated system of cockpit controls. The message of these BelCuore Strong Coffee ads is that motorists and pilots especially need their caffeine doses before they can be trusted chauffeurs.
Two prints by the Ogilvy advertising agency of Brazil picture coffee cups against dark backgrounds. Each is steaming, and within the misty forms of one ad, images of a road, a sign and a wheel and speedometer create moments of clarity for a tired car driver. In a similar way, the vapor from a second mug reveals a runway, an aircraft taking off, and a complicated system of cockpit controls. The message of these BelCuore Strong Coffee ads is that motorists and pilots especially need their caffeine doses before they can be trusted chauffeurs.
Trend Themes
1. Driver Safety - Disruptive innovation opportunity: Develop new technologies or products that improve driver safety and alertness, such as smart coffee mugs that monitor and regulate caffeine intake.
2. Targeted Advertising - Disruptive innovation opportunity: Create personalized and targeted advertising campaigns that resonate with specific occupations or industries, like coffee ads specifically designed for drivers and pilots.
3. Product Enhancement - Disruptive innovation opportunity: Explore ways to enhance existing products, such as coffee, to cater to specific consumer needs, like creating extra-strong coffee blends for individuals in high-risk professions requiring heightened alertness.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate coffee delivery systems into vehicles or design in-car coffee brewing capabilities to provide drivers with convenient access to caffeine.
2. Aviation - Disruptive innovation opportunity: Develop caffeine-infused products tailored to pilots' needs, like energy drinks with regulated caffeine content, to help promote alertness during long flights.
3. Advertising - Disruptive innovation opportunity: Utilize innovative advertising techniques, like augmented reality (AR) ads that appear on coffee cups and interact with consumers, to engage drivers and pilots effectively.
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