Behr Paints by Marcella Silva Focuses on Font
Jamie Danielle Munro — May 27, 2014 — Marketing
References: marcellasilva & packageinspiration
Behr Paints is a brand that was founded in the late 1940s, and Marcella Silva was tasked with the challenge of rebranding this iconic company. She wanted to create something that the consumers could still recognize, but also a packaging that was different than other paints on the market today.
Silva came up with a design that's mainly focused on lettering. The kind of paint is stated at the bottom of the label, with the first letter of the first word blown up and placed above this description. As such, when consumers go to look at this paint on the shelves, they are immediately drawn to the recognizable letterings on the front, which are easily understood. This is also placed on a dark purple background.
Silva came up with a design that's mainly focused on lettering. The kind of paint is stated at the bottom of the label, with the first letter of the first word blown up and placed above this description. As such, when consumers go to look at this paint on the shelves, they are immediately drawn to the recognizable letterings on the front, which are easily understood. This is also placed on a dark purple background.
Trend Themes
1. Bold Typography Packaging - Opportunity for brands to utilize bold typography on packaging to create immediate recognition and stand out on store shelves.
2. Minimalist Paint Packaging - Opportunity for paint brands to adopt minimalist packaging designs that focus on simple lettering and clean backgrounds for a modern and sleek look.
3. Distinctive Branding Through Design - Opportunity for brands to differentiate themselves by creating unique packaging designs that showcase their brand identity through innovative use of typography and color.
Industry Implications
1. Paint Manufacturing - Disruptive innovation opportunity for paint manufacturers to reimagine their packaging designs to better capture consumer attention and create brand recognition.
2. Graphic Design - Opportunity for graphic designers to collaborate with brands in developing visually appealing packaging designs that utilize typography as a key element.
3. Retail and Consumer Goods - Opportunity for retailers and consumer goods companies to showcase innovative paint products with eye-catching packaging that can attract and engage customers.
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