'Behind the Scenes' by Laus Kesseler Shows Mannequins Doing Housework
Marissa Brassfield — February 6, 2010 — Fashion
References: lauskesseler & behance.net
Pop culture has an unusual fascination with mannequins, and 'Behind the Scenes' by Laus Kesseler explores the off-duty world of these store window fixtures. In the photo set, we see a series of mannequins performing housework, doing chores, running errands, and even taking off a little steam with some cocktails and dismembered mannequins.
Check out more shots of 'Behind the Scenes' by Laus Kesseler above.
Implications - Youth demographics have a strong penchant for absurdist humor and irony. Ads that play to this type of humor are certain to attract the attention of valuable youth segments. Companies should consider how their can create ads that are tongue-in-cheek, as a result of their viral nature.
Check out more shots of 'Behind the Scenes' by Laus Kesseler above.
Implications - Youth demographics have a strong penchant for absurdist humor and irony. Ads that play to this type of humor are certain to attract the attention of valuable youth segments. Companies should consider how their can create ads that are tongue-in-cheek, as a result of their viral nature.
Trend Themes
1. Absurdist Humor - Opportunity for companies to create ads that play to the youth's love for absurdist humor and irony, attracting valuable youth segments.
2. Tongue-in-cheek Ads - Companies can explore the creation of tongue-in-cheek ads with viral potential to captivate the attention of youth demographics.
3. Youth Segment Targeting - Recognition of the youth demographics' fascination with pop culture allows companies to tailor marketing strategies and products to this specific target audience.
Industry Implications
1. Advertising - Incorporating absurdist humor and tongue-in-cheek ads can be a disruptive innovation opportunity for advertising agencies to tap into the youth market.
2. Fashion - Fashion brands can leverage the fascination with mannequins and pop culture to create unique marketing campaigns that resonate with the youth segment.
3. Photography - Photographers and photo agencies can explore creative concepts like 'Behind the Scenes' by Laus Kesseler to capture the attention of youth demographics and offer unique storytelling opportunities.
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