Salta's Latest Ad Gives Three Rugby Players a New Tooth
Charlotte Joyce Kidd — August 6, 2015 — Marketing
References: digitalsynopsis
South American beer Salta is gaining a reputation for clever promotions, and the beer tooth implant is its most outrageous publicity stunt yet.
Salta took three rugby stars who had lost teeth on the field, and offered them the chance to get a replacement tooth, with a surprising twist: the implants were metal teeth, complete with notches to allow the players to open bottle caps with their new molars. To prove that it's real, the ad shows the graphic process of having the beer tooth implanted. Then it shows the three proud new owners opening beers for their buddies...with their teeth, of course.
This is not the first time that Salta has used South America's love of rugby to gain attention for its product, and the tradition of using athletes to promote beer is certainly not new. This may be, however, the first time that a company has successfully branded a part of a sport's players body, making the Salta beer tooth a feat of stunt marketing.
Salta took three rugby stars who had lost teeth on the field, and offered them the chance to get a replacement tooth, with a surprising twist: the implants were metal teeth, complete with notches to allow the players to open bottle caps with their new molars. To prove that it's real, the ad shows the graphic process of having the beer tooth implanted. Then it shows the three proud new owners opening beers for their buddies...with their teeth, of course.
This is not the first time that Salta has used South America's love of rugby to gain attention for its product, and the tradition of using athletes to promote beer is certainly not new. This may be, however, the first time that a company has successfully branded a part of a sport's players body, making the Salta beer tooth a feat of stunt marketing.
Trend Themes
1. Clever Promotions - Companies are finding success by implementing clever promotions to attract attention and build brand recognition.
2. Branded Body Parts - Innovative companies are exploring unique ways to brand and market their products, such as implanting their logos or designs on parts of a person's body.
3. Stunt Marketing - Stunt marketing is becoming a popular strategy for companies to generate buzz and create memorable experiences for consumers.
Industry Implications
1. Beer - Beer companies are continuously seeking innovative ways to promote their products and stand out in a competitive market.
2. Dental Implants - The dental implant industry has the opportunity to explore new partnerships with companies looking to incorporate dental implants into their marketing campaigns.
3. Sports Entertainment - Sports entertainment industries can capitalize on the trend of using athletes as brand ambassadors and explore unique marketing opportunities within the realm of sports.
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