Fuller Frontier Encourages Instagrammers to #FindFlavour with Filters
Laura McQuarrie — October 19, 2016 — Tech
As part of its #FindFlavour campaign to advertise its lager, Fuller Frontier released a fun series of beer posters that will be sure to catch the eyes of avid Instagram users.
The posters take inspiration from the shape of a Polaroid photo and include a large colored square at their centers. Instructions for interacting with the posters are included at the bottom, which explain that a person is to use Instagram to take a photo of the poster and scroll through the app's available photo-altering filters in order to reveal a hidden symbol—such as a tall glass that's overflowing with beer.
In return for finding and sharing these hidden messages and images from Fuller Frontier with the #FindFlavour hashtag, users have the chance to win prizes.
The posters take inspiration from the shape of a Polaroid photo and include a large colored square at their centers. Instructions for interacting with the posters are included at the bottom, which explain that a person is to use Instagram to take a photo of the poster and scroll through the app's available photo-altering filters in order to reveal a hidden symbol—such as a tall glass that's overflowing with beer.
In return for finding and sharing these hidden messages and images from Fuller Frontier with the #FindFlavour hashtag, users have the chance to win prizes.
Trend Themes
1. Interactive Advertising - Interactive beer posters that engage users through social media platforms like Instagram offer a new way of advertising products.
2. Instagram Marketing - Brands leveraging the power of Instagram filters and hashtags to engage with users and promote their products and campaigns.
3. User-generated Content - Encouraging users to create and share content related to a brand through campaigns like #FindFlavour can generate valuable user-generated content and increase brand visibility.
Industry Implications
1. Beverage - Beverage companies can explore interactive advertising strategies like beer posters to create engaging experiences and connect with consumers.
2. Advertising - Interactive beer posters provide a unique and interactive way for advertisers to capture the attention of consumers and promote brands.
3. Social Media - Social media platforms like Instagram offer opportunities for brands to leverage user engagement and user-generated content by using interactive campaigns and hashtags.
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