Popeyes' Beer Can Rip'n Chick'n Puts a New Twist on Beer Can Chicken
Katherine Pendrill — August 2, 2016 — Lifestyle
References: businesswire & brandeating
Beer can chicken is a popular Southern dish that involves roasting a chicken that is perched on top of a partially filled beer can. Now Popeyes is bringing the popular delicacy directly to consumers in the form of a new fried chicken dish.
Popeyes' Beer Can Rip'n Chick'n is a returning menu item that will only be available for a limited time. The dish consists of a chicken breast that has been marinated in a blend of rosemary, garlic, cayenne and lemon zest before it is battered, fried and cut into strips. While no actual beer is used in the making of the dish, the press release explains that it is "the seasonings that make Beer Can chicken a classic Southern experience."
Served with a buttermilk biscuit, Creamy Cayenne dipping sauce and a side of the customer's choosing, the beer can chicken-inspired dish provides a tasty way to indulge in a bit of Southern cuisine.
Popeyes' Beer Can Rip'n Chick'n is a returning menu item that will only be available for a limited time. The dish consists of a chicken breast that has been marinated in a blend of rosemary, garlic, cayenne and lemon zest before it is battered, fried and cut into strips. While no actual beer is used in the making of the dish, the press release explains that it is "the seasonings that make Beer Can chicken a classic Southern experience."
Served with a buttermilk biscuit, Creamy Cayenne dipping sauce and a side of the customer's choosing, the beer can chicken-inspired dish provides a tasty way to indulge in a bit of Southern cuisine.
Trend Themes
1. Beer Can-inspired Dishes - The rise of beer can-inspired dishes, like Popeyes' Beer Can Rip'n Chick'n, presents opportunities for restaurants to offer unique twists on classic recipes.
2. Limited-time Menu Items - The popularity of limited-time menu items, such as Popeyes' Beer Can Rip'n Chick'n, creates a sense of urgency and excitement among consumers, driving sales and foot traffic for restaurants.
3. Regional Cuisine Revivals - The resurgence of regional cuisines, including Southern-style chicken dishes like Popeyes' Beer Can Rip'n Chick'n, provides a chance for food companies to tap into nostalgic and comfort food trends.
Industry Implications
1. Fast Food - Fast food chains, like Popeyes, can leverage the trend of beer can-inspired dishes to attract customers with unique menu offerings and drive sales.
2. Restaurant - Restaurants can capitalize on the popularity of limited-time menu items, such as beer can-inspired dishes like Popeyes' Beer Can Rip'n Chick'n, to create buzz and attract new customers.
3. Food and Beverage Manufacturing - Food and beverage manufacturers can create and market products inspired by regional cuisine revivals, such as Southern-style chicken dishes like Popeyes' Beer Can Rip'n Chick'n, to cater to consumer demand for nostalgic and comfort food options.
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