Rumpl Beer Blankets are a Clever Way to Keep Cans Cold
Rebecca Byers — February 19, 2015 — Lifestyle
High-performance blanket manufacturer Rumpl has created a
Rumpl gained a reputation by creating a highly functional collection of throws and blankets made from sleeping bag material. Rumpl has always championed the idea that outdoors gear should be made from materials made for the outdoors.
Rumpl's beer blankets appear to have been trade show swag given out on behalf of the brand in order to bring attention to their booth. While the campaign could have stopped there, a clever move by Rumpl was taking it to social media. Under the hashtag #beerblankets, people have posted images of their beer blankets in action. This move ensures that the images find their way in front of a much larger audience, and is an example of how much choice there is in terms of promotional material that doesn't involve keychains or USB sticks.
Rumpl gained a reputation by creating a highly functional collection of throws and blankets made from sleeping bag material. Rumpl has always championed the idea that outdoors gear should be made from materials made for the outdoors.
Rumpl's beer blankets appear to have been trade show swag given out on behalf of the brand in order to bring attention to their booth. While the campaign could have stopped there, a clever move by Rumpl was taking it to social media. Under the hashtag #beerblankets, people have posted images of their beer blankets in action. This move ensures that the images find their way in front of a much larger audience, and is an example of how much choice there is in terms of promotional material that doesn't involve keychains or USB sticks.
Trend Themes
1. Outdoor-inspired Accessories - Companies can create promotional items that showcase their outdoor-inspired products, like Rumpl's beer blankets, to appeal to a wider audience and increase brand awareness.
2. Social Media Promotions - Social media can be used to extend the reach of promotional campaigns and gain more exposure for products like Rumpl's beer blankets.
3. Functional and Sustainable Materials - Companies can explore the use of functional and sustainable materials, like sleeping bag material used by Rumpl, to create products that can appeal to outdoor enthusiasts and eco-conscious consumers.
Industry Implications
1. Outdoor Gear - Companies in the outdoor gear industry can create innovative accessories and promotional items using functional and sustainable materials, like Rumpl's beer blankets, to appeal to a wider audience and increase brand awareness.
2. Promotional Item - Companies in the promotional item industry can explore the use of functional and sustainable materials, like sleeping bag material used by Rumpl, to create items that are unique, functional, and eco-friendly.
3. Social Media Marketing - Companies in the marketing industry can leverage social media platforms to extend the reach of promotional campaigns and gain more exposure for products like Rumpl's beer blankets.
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