Figure Ate Introduced 'Beef Bitlong' as a Protein Offering
Debra John — April 17, 2025 — Lifestyle
References: instagram & figureatefoods
Figure Ate’s 'Beef Biltong' offers a premium protein snack distinguished by its regenerative sourcing, nutritional profile, and traditional preparation method. Unlike conventional jerky, this biltong is air-dried rather than dehydrated, resulting in a naturally tender texture and robust flavor. Each pouch provides "32 grams of protein with zero grams of sugar," making it a clean-label snack suitable for active lifestyles and healthy eating routines.
Sourced from verified regenerative ranches, the beef is both grass-fed and grass-finished, meaning the cattle were raised exclusively on grass throughout their lives—an approach that supports soil health, biodiversity, and environmental sustainability; these practices go beyond organic standards, reflecting a growing interest from conscious consumers and retailers alike.
Crafted with minimal ingredients—just beef, vinegar, and spices—Figure Ate’s biltong contains no preservatives or nitrates. Recognized with a 2023 Good Food Award, it is available at retailers such as Erewhon, Sprouts, MOM’s Organic Market, and Bristol Farms, and ships nationwide.
Image Credit: Figure Ate
Sourced from verified regenerative ranches, the beef is both grass-fed and grass-finished, meaning the cattle were raised exclusively on grass throughout their lives—an approach that supports soil health, biodiversity, and environmental sustainability; these practices go beyond organic standards, reflecting a growing interest from conscious consumers and retailers alike.
Crafted with minimal ingredients—just beef, vinegar, and spices—Figure Ate’s biltong contains no preservatives or nitrates. Recognized with a 2023 Good Food Award, it is available at retailers such as Erewhon, Sprouts, MOM’s Organic Market, and Bristol Farms, and ships nationwide.
Image Credit: Figure Ate
Trend Themes
1. Regenerative Agriculture - Regenerative agriculture practices in beef production enhance soil health and biodiversity while attracting environmentally conscious consumers.
2. Clean-label Snacking - Clean-label snack options like Figure Ate's biltong address the demand for transparent ingredient lists and nutritious qualities without preservatives.
3. Air-dried Meat Products - Air-dried meat snacks offer a unique texture and flavor profile, differentiating them from traditional dehydrated jerky options.
Industry Implications
1. Sustainable Food Production - The sustainable food production industry is incorporating regenerative sourcing methods to meet the increasing demand for eco-friendly products.
2. Natural Foods Retail - Retailers specializing in natural foods are expanding their product lines with clean-label, award-winning snacks that cater to health-conscious shoppers.
3. Premium Snack Foods - The premium snack foods industry is capitalizing on niche consumer bases seeking high-protein, high-quality options without synthetic additives.
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