Nike Releases New 'BE-DO-WIN' Lifestyle Silhoutte
Niko Pajkovic — September 22, 2021 — Fashion
As part of its sustainable footwear initiative, 'Move to Zero,' Nike has announced the launch of its newest lifestyle sneaker, the Nike 'BE-DO-WIN'.The brand new silhouette combines colorful, retro design with eco-friendly materials to offer sneakerheads a stylishly sustainable footwear option.
These earthy, color-blocked sneakers will be offered in two colorways: 'Hyper Royal/Midnight Navy' and 'Black.' The 'Hyper Royal/Midnight Navy' present a multi-colored motif that divides the shoe by its panels into distinct color blocks consisting of 'Thunder Blue,' maroon, teal, and mustard yellow.
Alternatively, the 'Black' colorway presents black leather uppers and dark-toned quarter branding. An interesting touch, the shoes' heels don an embroidered logo boasting bright pink, burgundy, and olive hues. Both of the sneakers present the same extra-thick, textured crepe soles, which are made from recycled scraps.
Image Credit: Nike
These earthy, color-blocked sneakers will be offered in two colorways: 'Hyper Royal/Midnight Navy' and 'Black.' The 'Hyper Royal/Midnight Navy' present a multi-colored motif that divides the shoe by its panels into distinct color blocks consisting of 'Thunder Blue,' maroon, teal, and mustard yellow.
Alternatively, the 'Black' colorway presents black leather uppers and dark-toned quarter branding. An interesting touch, the shoes' heels don an embroidered logo boasting bright pink, burgundy, and olive hues. Both of the sneakers present the same extra-thick, textured crepe soles, which are made from recycled scraps.
Image Credit: Nike
Trend Themes
1. Sustainable Footwear - There is a growing demand for stylish and eco-friendly footwear designs made from recycled or sustainable materials for consumers who are environmentally conscious.
2. Retro Sneakers - Retro designs and color-blocked motifs are trendy and popular among sneakerheads, giving brands an opportunity to mix nostalgia with modern materials and eco-friendly production methods.
3. Move to Zero Initiative - More brands are launching sustainability initiatives that aim to reduce waste and carbon output, which creates opportunities to develop innovative materials, designs, and circular production processes.
Industry Implications
1. Fashion - As the fashion industry becomes more diverse and sustainable, there are opportunities to create eco-friendly and stylish designs in clothing, accessories, and other apparel.
2. Footwear and Apparel Manufacturing - With increased consumer demand for sustainable and eco-friendly manufacturing, there are opportunities to scale-up production processes for new and innovative materials, such as recycled plastics, organic cotton, and bamboo.
3. Circular Economy - Manufacturers, brands, and consumers are looking for ways to reduce waste and create circular systems that re-use and recycle materials, presenting an opportunity to innovate new technologies and systems for various industries, such as recycling, waste management, and upcycling.
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