The Becks Sapphire Installations Launches the Label's Latest Beer
Jana Pijak — February 11, 2013 — Art & Design
References: waldemeyer & sofiliumm.wordpress
The Becks Sapphire installation marks the launch of the German brewer's latest beer. Created by artist Moritz Waldemeyer, this sculptural piece is made up of numerous triangular elements that take inspiration from the new beer's exclusively designed bottle.
The designer's bold piece immerses itself into its surrounding space and resembles two icy stalagmite and stalactite forms. Creating a mirrored cave, Waldemeyer's art piece interacts with its users and is reminiscent of an abstracted natural landscape.
The Becks Sapphire installation explores a variety of spatial perspectives and dimensions. Two sharply geometric volumes grace the floor and ceiling of am open gallery space, each pointing at a singular glass bottle that appears to float in mid-air. This avant-garde installation piece marries contemporary art with commercial marketing that is meant to appeal to Becks Sapphire' sophisticated target market.
The designer's bold piece immerses itself into its surrounding space and resembles two icy stalagmite and stalactite forms. Creating a mirrored cave, Waldemeyer's art piece interacts with its users and is reminiscent of an abstracted natural landscape.
The Becks Sapphire installation explores a variety of spatial perspectives and dimensions. Two sharply geometric volumes grace the floor and ceiling of am open gallery space, each pointing at a singular glass bottle that appears to float in mid-air. This avant-garde installation piece marries contemporary art with commercial marketing that is meant to appeal to Becks Sapphire' sophisticated target market.
Trend Themes
1. Spatial Installations - Creating immersive spatial experiences through installations and sculptures.
2. Abstracted Natural Landscapes - Using abstract forms to evoke natural landscapes in art and design.
3. Art-marketing Integration - Blending contemporary art with commercial marketing to target specific audiences.
Industry Implications
1. Art Galleries - Using spatial installations to create unique and engaging experiences for gallery visitors.
2. Breweries - Exploring innovative ways to promote new beer releases through artistic installations.
3. Marketing Agencies - Utilizing art and design as a strategic tool for targeting niche markets and capturing consumer attention.
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