These L’Officiel III Beauty Salon Ads Promise Pretty Selfies
Laura McQuarrie — May 21, 2014 — Marketing
References: adeevee
These L’Officiel III Beauty Salon ad posters are made up of tons of small emojis, illustrating that its beauty-related services will provide you with "more compliments per selfie."
The ads feature illustrations of models like Gisele Bündchen, made up of approving thumbs ups, happy faces with heart-shaped eyes, hearts, kissy lips and plenty of smiling cat icons, positively purring in approval.
The clever ads from Lew'Lara\TBWA, based in São Paulo, Brazil offer a brilliant way for the beauty salon to celebrate beauties from its home country, as well as nod to popular things of the moment, including emoticons and selfies. Portraits made up of emojis are not quite new, but this approach is less mosaic-like and more dynamic, with tons of detail to look at.
The ads feature illustrations of models like Gisele Bündchen, made up of approving thumbs ups, happy faces with heart-shaped eyes, hearts, kissy lips and plenty of smiling cat icons, positively purring in approval.
The clever ads from Lew'Lara\TBWA, based in São Paulo, Brazil offer a brilliant way for the beauty salon to celebrate beauties from its home country, as well as nod to popular things of the moment, including emoticons and selfies. Portraits made up of emojis are not quite new, but this approach is less mosaic-like and more dynamic, with tons of detail to look at.
Trend Themes
1. Emoji-made Ads - Brands across industries can leverage using emojis to capitalize on current pop culture trends and target younger demographics.
2. Emojis for Personalized Marketing - The use of personalized emojis can help enhance customer engagement and build brand loyalty.
3. Visual Storytelling Through Emojis - Brands can use emojis to tell a visual story and create emotional connections with their audience.
Industry Implications
1. Beauty Industry - Beauty brands can use emojis as visual representations of different beauty products, services, and experiences to engage and excite consumers.
2. Advertising Industry - Advertising agencies can help brands use emojis as part of their marketing campaigns to appeal to younger demographics and showcase their brand personality.
3. Tech Industry - Tech companies can develop more innovative tools for creating and customizing emojis to further enhance their use in advertising and marketing.
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