Rephr is Creating Beauty Brushes from Input and Expertise
Laura McQuarrie — August 30, 2019 — Business
Rephr is a Toronto-based start-up that's on a mission to crowdsource the perfect set of beauty brushes by collecting feedback from professionals, artists and a wide range of people. Notably, the company's founders don't come from cosmetic backgrounds, which is precisely why they chose to venture into beauty, as their own personal experiences won't color the feedback received. To start, co-founder Dien Nguyen describes that "We asked a simple question: ‘what is something in the beauty industry that truly needs an upgrade in terms of quality? Resoundingly, the answer was makeup brushes.”
Currently, the brand is developing six prototypes based on the principles of open-source coding in technology design. By working with a group of dedicated product testers, Rephr is continually refining the design of its makeup brushes to achieve the perfect length, texture and ability to pick up product.
Currently, the brand is developing six prototypes based on the principles of open-source coding in technology design. By working with a group of dedicated product testers, Rephr is continually refining the design of its makeup brushes to achieve the perfect length, texture and ability to pick up product.
Trend Themes
1. Crowdsourced Makeup Brushes - Opportunity for beauty brands to tap into the insights and expertise of professionals and consumers to create innovative and high-quality makeup brushes.
2. Open-source Prototyping - Potential for other industries to adopt open-source principles in their product design process to continuously refine and improve their offerings.
3. User-centric Innovation - Opportunity for companies in various industries to prioritize user feedback and input to develop products that better meet the needs and preferences of their target audience.
Industry Implications
1. Beauty - Beauty brands can leverage crowdsourcing and input from professionals and consumers to create better makeup brushes that meet their customers' needs and expectations.
2. Technology Design - Companies in the technology design industry can explore the application of open-source principles in their prototyping process to continuously optimize product performance.
3. Consumer Goods - Consumer goods companies in various sectors can adopt a user-centric approach to innovation, incorporating user feedback to create products that better serve their target market.
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