Daria Strokous is Fiercely Rebellious in 'Beauty as the Avant-Garde'
— July 1, 2013 — Fashion
References: vogue.co.jp & fashioncopious.typepad
The latest editorial for Vogue Japan, titled 'Beauty as the Avant-Garde,' features the striking Daria Strokous as a punk princess channelling an alternative vibe. The editorial's title claims that the photography focuses on an avant-garde form of beauty and fashion, and that is exactly what can be seen by flipping through this gorgeous photo shoot. Instead of featuring a soft and feminine model, this editorial shows Strokous with numerous piercings, dark eyeliner, a studded crown and dyed hair. Her ensembles, too, create a look that is alternative to most seen in the mainstream fashion industry. Strokous wears everything from a lime-green mesh top over a pink bandeau, to a masculine blazer.
With this editorial, Vogue Japan has demonstrated that beauty can come in all shapes and colors. Strokous is inarguably beautiful in this editorial, but it's a different kind of beauty than the floral, understated fashions usually seen on women. Perhaps punk rock is once again beginning to infiltrate the fashion industry, but for now, it can still be considered a type of beauty that is 'avant-garde.'
With this editorial, Vogue Japan has demonstrated that beauty can come in all shapes and colors. Strokous is inarguably beautiful in this editorial, but it's a different kind of beauty than the floral, understated fashions usually seen on women. Perhaps punk rock is once again beginning to infiltrate the fashion industry, but for now, it can still be considered a type of beauty that is 'avant-garde.'
Trend Themes
1. Punk Fashion - There is an opportunity to explore and highlight punk elements in mainstream fashion, makeup and hair styling.
2. Alternative Beauty Standards - The rise of unconventional beauty standards offers disruptors to challenge traditional notions of beauty, fashion and femininity.
3. Rebelling Against Conformity - Creating unique looks can be empowering, and there is an opportunity to promote self-expression and individuality through fashion and beauty.
Industry Implications
1. Fashion Industry - By incorporating punk elements and showcasing unconventional beauty standards, fashion brands and designers can appeal to a wider audience.
2. Beauty Industry - The rise of unconventional beauty standards presents an opportunity for beauty brands to create new products and marketing campaigns that celebrate difference and uniqueness.
3. Photography Industry - There is an opportunity to use unconventional beauty standards and punk elements to create disruptive and visually striking editorial photography for fashion and beauty brands.
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