This New Matching App Demands Beautiful Profile Pictures
Katherine Pendrill — August 18, 2015 — Lifestyle
References: itunes.apple & bustle
SugarD is an exclusive dating app that demands users have beautiful profile pictures. While many dating apps are based on looks, this new service uses the notion of physical attraction as the entire foundation for its matchmaking platform. In fact, the app will actually verify whether or not a user is attractive enough to use the service.
According to SugarD's online description, the new app is designed "for the elite, rich, and powerful to meet beautiful, sexy, and young women for dating and fun." In order to use the app, a women has to fill out an extensive profile about her physical appearance. These details include information about her height, weight, eye and hair color. Once the profile is complete, a user must upload a few photos of themselves. SugarD will then verify if the user has beautiful profile pictures or not. The app ultimately provides a curated platform for those who place significant value on physical attraction.
According to SugarD's online description, the new app is designed "for the elite, rich, and powerful to meet beautiful, sexy, and young women for dating and fun." In order to use the app, a women has to fill out an extensive profile about her physical appearance. These details include information about her height, weight, eye and hair color. Once the profile is complete, a user must upload a few photos of themselves. SugarD will then verify if the user has beautiful profile pictures or not. The app ultimately provides a curated platform for those who place significant value on physical attraction.
Trend Themes
1. Exclusive Dating Apps - New dating apps that cater to specific users and demand certain criteria such as physical attractiveness as the foundation for matchmaking provide a disruptive innovation opportunity.
2. Physical Attractiveness Verification Services - The rise of dating apps that use artificial intelligence and other verification tools to certify a user's physical attractiveness provides a disruptive innovation opportunity.
3. Curated Matchmaking Platforms - Dating apps that focus on curating a specific pool of users and using physical attraction as the primary factor for match-making provide a disruptive innovation opportunity.
Industry Implications
1. Online Dating Industry - Online dating companies can explore the idea of launching dating apps that cater to a specific audience and focus on the verification of users' physical attractiveness through technologies such as AI.
2. Artificial Intelligence Industry - AI providers can help dating app companies to develop verification tools that can accurately certify physical attractiveness and add more value to the matchmaking experience.
3. Photography Industry - Photography companies can partner with such dating apps to provide professional photo-shoots and/or editing services to help users present their appearance in optimized and beautiful ways, thereby creating a new revenue stream.
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