Martin Azua's Beautiful Beast Pierces the Skin with Its Spidery Legs
Laura McQuarrie — July 19, 2014 — Unique
References: martinazua & mocoloco
Although there are a lot of people who would be freaked out by the idea of having a tarantula or anything spider-like crawling on them, Martín Azúa's 'Beautiful Beast' is intriguing. In addition to just looking like a spider, the jewelry piece also functions like one. The insect-inspired jewelry piece has eight pincer-like legs, which are pointed and sharp. Since there are no chains or pins, Azúa describes that in order to wear his design, "A temporal piercing which incorporates pain as an unavoidable aspect of the jewel."
The process of application and removal becomes almost surgical with the aid of a special object that separates the spider-like jewelry piece from the skin. Although wearing the Beautiful Beast may seem crazy, the pursuit of beauty has always played with the painful.
The process of application and removal becomes almost surgical with the aid of a special object that separates the spider-like jewelry piece from the skin. Although wearing the Beautiful Beast may seem crazy, the pursuit of beauty has always played with the painful.
Trend Themes
1. Insect-inspired Accessories - There is an opportunity for the fashion and jewelry industries to incorporate insect-inspired designs in their accessories to appeal to consumers looking for unique and edgy pieces.
2. Painful Beauty Products - An opportunity exists for the beauty industry to create painful beauty products to attract consumers who are willing to endure pain in the pursuit of beauty.
3. Functional Jewelry - There is potential for the jewelry industry to create more functional pieces that serve a purpose beyond aesthetics, such as Azua's 'Beautiful Beast'.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of insect-inspired accessories by incorporating similar designs in their clothing lines.
2. Jewelry - The jewelry industry can explore the opportunity of creating more functional pieces like Azua's 'Beautiful Beast' to appeal to consumers looking for unique and multi-purpose jewelry.
3. Beauty - The beauty industry can tap into the trend of painful beauty products to create new offerings for consumers seeking unconventional beauty treatments.
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