This Brand Used a Bearded Model to Showcase Its Latest Lipstick
Katherine Pendrill — December 18, 2015 — Fashion
'Obsessive Compulsive Cosmetics' recently hired a bearded model to showcase its latest lipstick. When it comes to cosmetics ads, most of us are used to seeing beautiful women sporting the latest lipstick or eyeshadow. This ad takes a different approach to selling cosmetics by using a male model.
The ad was posted on Instagram as part of Obsessive Compulsive Cosmetics' Lip Of The Day series. The ad was designed to showcase the brand's Lip Tar in 'Derelict' along with the matching nail polish. But unlike other cosmetics ads, this image featured a bearded model. The beautiful picture falls in line with the brand's longstanding commitment to being gender-inclusive and does not mark the first time that the company has used male models.
While cosmetics have traditionally been marketed at women, this ad demonstrates that makeup is something that can be enjoyed by everyone regardless of their gender.
The ad was posted on Instagram as part of Obsessive Compulsive Cosmetics' Lip Of The Day series. The ad was designed to showcase the brand's Lip Tar in 'Derelict' along with the matching nail polish. But unlike other cosmetics ads, this image featured a bearded model. The beautiful picture falls in line with the brand's longstanding commitment to being gender-inclusive and does not mark the first time that the company has used male models.
While cosmetics have traditionally been marketed at women, this ad demonstrates that makeup is something that can be enjoyed by everyone regardless of their gender.
Trend Themes
1. Gender-inclusive Ads - Brands can attract a wider audience by using gender-inclusive ads for traditionally gendered products, like cosmetics.
2. Male Models in Beauty Ads - More brands can follow suit by using male models to showcase beauty products and challenge gender norms.
3. Diversifying Representation in Beauty Ads - Beauty brands can benefit from representing people of all ages, genders, races, and identities in their advertisements.
Industry Implications
1. Cosmetics - Cosmetics brands can disrupt the market by creating inclusive ad campaigns that challenge traditional gender roles in advertising.
2. Modeling - Modeling agencies and photographers can diversify their portfolio and cater to a wider audience by featuring models of all genders in their advertisements.
3. Fashion - Fashion brands can follow in the footsteps of cosmetics brands and showcase the diversity of their audience, attracting a wider range of consumers.
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