The Beachmasters Blurshirt Will Keep Your Identity Safe
Jamie Danielle Munro — May 24, 2011 — Fashion
References: amsterdamadblog & adverblog
At times, a night out can get a bit out of hand and nothing is worse than seeing the remnants on Facebook the next day. With the Beachmasters Blurshirt, these embarrassing moments are easily avoided.
Designed by Nik Sluijs and Nanette Visser of de Willem de Kooning Acadamy, the shirt has a shotcode underneath the collar so that anything above becomes a series of blurred pixels. Instead of seeing one's face as an unpleasant reminder of certain mishaps, viewers are instead greeted with a blur that keeps embarrassment at bay. Wearing this shirt on “one of those nights" out could mean the difference between being remembered as a party animal or being remembered for the person who lost his job because of social media.
Designed by Nik Sluijs and Nanette Visser of de Willem de Kooning Acadamy, the shirt has a shotcode underneath the collar so that anything above becomes a series of blurred pixels. Instead of seeing one's face as an unpleasant reminder of certain mishaps, viewers are instead greeted with a blur that keeps embarrassment at bay. Wearing this shirt on “one of those nights" out could mean the difference between being remembered as a party animal or being remembered for the person who lost his job because of social media.
Trend Themes
1. Digital Identity Protection - The trend of digital identity protection through clothing is emerging, and could disrupt the traditional clothing market by offering a new value proposition for consumers concerned about their online image.
2. Augmented Reality Fashion - As augmented reality continues to gain traction, there is a disruptive opportunity to integrate fashion and AR through apparel similar to the Beachmasters Blurshirt.
3. Privacy-focused Wearables - The demand for wearable technology that prioritizes protecting personal information and privacy may increase, creating opportunities for new players in this industry.
Industry Implications
1. Fashion - The fashion industry can explore the opportunity to integrate more technological solutions like the Beachmasters Blurshirt to bring innovation in their products.
2. Technology - As privacy concerns grow, there is an opportunity for the technology industry to provide more solutions that prioritize user privacy, like the Beachmasters Blurshirt.
3. Social Media - Social media platforms can explore integrating solutions like the Blurshirt to address privacy concerns and enhance user experience by reducing embarrassment and oversharing.
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