The BeachCandy Swimwear Line Adds Swarovski Crystals
Peter Vallas — March 16, 2011 — Luxury
References: beachcandyswimwear & extravaganzi
The first BeachCandy Swimwear store is set to open in Corona del Mar, California this month. The luxury swimwear maker has a new collection exclusive to the store that will feature 16 ready-made, mix-and-match pieces in 14 colors. Customers who want a more exclusive fit can have special-ordered swimwear items that are custom made for them. The custom collection allows the customer to choose from over 150 fabrics.
What sets the BeachCandy Swimwear apart from any other competitor is that their pieces are adorned with hundreds of Swarovski crystals. The top of the link on the Monokini swimsuit features 500 crystals and makes for one eye-catching piece of swimwear.
If you're intrigued to purchase one of these stellar suits from BeachCandy Swimwear, you're going to have to fork out $675 to $1000. A big price to pay--although, you will be the most reflective person at the poolside.
What sets the BeachCandy Swimwear apart from any other competitor is that their pieces are adorned with hundreds of Swarovski crystals. The top of the link on the Monokini swimsuit features 500 crystals and makes for one eye-catching piece of swimwear.
If you're intrigued to purchase one of these stellar suits from BeachCandy Swimwear, you're going to have to fork out $675 to $1000. A big price to pay--although, you will be the most reflective person at the poolside.
Trend Themes
1. Luxury Swimwear - Disruptive innovation opportunity: Incorporating high-end materials and unique design elements to create exclusive swimwear collections that stand out in the market.
2. Customization - Disruptive innovation opportunity: Offering personalized options for customers to create their own swimwear items, allowing for a unique and tailored experience.
3. Boutique Stores - Disruptive innovation opportunity: Opening specialty stores that offer a curated selection of exclusive swimwear collections, providing a unique shopping experience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introducing high-end swimwear lines with intricate designs and luxury materials that target affluent customers.
2. Fabric Manufacturing - Disruptive innovation opportunity: Developing a wide range of fabric options for swimwear customization, enabling customers to create unique and personalized designs.
3. Jewelry Industry - Disruptive innovation opportunity: Collaborating with swimwear brands to integrate jewelry elements, such as Swarovski crystals, into their designs, creating a new market segment for jewelry within the swimwear industry.
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