Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

BBC

Clean the Sky - Positive Eco Trends & Breakthroughs

First All-User Generated News Programme

— November 28, 2006 — World
BBC News 24 has launched what is believed to be the first all user-generated news programme, 'Your News', featuring new stories made up from material sent in by the public. 'Your News', which began a pilot last week, contains stories judged the most popular with viewers on TV and the web. However, this is not the BBC's first foray into UGC arena are - a recent effort by the BBC's 'Newsnight' progamme to encourage viewers to make short videos flopped with very few entries sent in. Peter Barron, Newsnight editor, said: "What's surprising is that while many viewers are prepared to sit down and create lengthy and thoughtful blogs about what we're doing on 'Newsnight' - or what we should be doing - which will be read by about 50,000 hardened blog watchers, almost no one seems to want to commit those thoughts to video, with a potential audience of a million viewers." Time will tell if this easier mechanic has more success....
Trend Themes
1. User-generated News - Opportunity for media companies to incorporate user-generated content into their news programming, allowing for more diverse perspectives and potentially increased engagement.
2. Popular Demand - Opportunity for media companies to leverage technology to analyze user engagement and determine popular stories for news programming.
3. Video Blogging - Opportunity for media companies to incentivize user-generated videos by offering exposure to potential audiences of millions of viewers.
Industry Implications
1. Media - Incorporating user-generated content into their news programming could disrupt the traditional model of centralized news production and democratize the media landscape.
2. Technology - Developing advanced algorithms and data analytics tools to analyze user engagement patterns could provide media companies with valuable insights to drive revenue and increase audience reach.
3. Marketing - Opportunity for marketing departments to leverage user-generated content as a powerful tool for building brand image, increasing advertising revenue, and achieving business goals.
2.9
Score
Popularity
Activity
Freshness