Bazooka Bubble Gum is Now Available in a Sugar-Free Version
Katherine Pendrill — October 20, 2016 — Lifestyle
References: bazookajoe & chewboom
Once the staple of children everywhere, Bazooka Bubble Gum has now been revamped for today's more health-conscious consumers. As a growing number of parents opt for sugar-free snacks, companies such as Bazooka are reformatting their products to cut out undesirable ingredients and added sweeteners.
The newly updated Bazooka Bubble Gum is now available in a sugar-free version so that parents can feel better about what their children are consuming. Bazooka has also teamed up with Marvel and Disney to make its gum more enticing by putting special characters on each package. As a result, the Original Bazooka gum now features Captain America from the Avengers, while the all-new Blue Razz flavor features Anna and Elsa from Frozen.
The newly updated Bazooka recipe demonstrates how even chewing gum brands are giving their products a healthy makeover.
The newly updated Bazooka Bubble Gum is now available in a sugar-free version so that parents can feel better about what their children are consuming. Bazooka has also teamed up with Marvel and Disney to make its gum more enticing by putting special characters on each package. As a result, the Original Bazooka gum now features Captain America from the Avengers, while the all-new Blue Razz flavor features Anna and Elsa from Frozen.
The newly updated Bazooka recipe demonstrates how even chewing gum brands are giving their products a healthy makeover.
Trend Themes
1. Sugar-free Snacks - Companies are reformatting their products to cut out undesirable ingredients and added sweeteners, opening up opportunities for food companies to develop and market healthier and nutritional snack options.
2. Character Licensing - Companies are partnering with entertainment franchises to create brand affiliation and enhance consumer engagement with products, creating opportunities for cross-promotion and licensing agreements.
3. Healthy Makeover - Consumer demand for healthier products is leading companies to reformulate and rebrand their products, providing opportunities for innovation and differentiation in the marketplace.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage the trend of sugar-free snacks and collaborate with popular entertainment franchises to create healthier snack options that appeal to a wider audience.
2. Entertainment - Entertainment companies can capitalize on the trend of character licensing by partnering with food and beverage companies to expand their brand reach while satisfying the growing demand for healthier snacking options.
3. Retail - Retailers can benefit from the trend of healthy makeovers by carrying a wider selection of healthier snack options, thereby appealing to health-conscious consumers and potentially gaining a competitive advantage over competitors.
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