Smashburger's New Beer Battered Pacific Cod Sandwich is a First
Katherine Pendrill — February 26, 2020 — Lifestyle
References: qsrmagazine
Just in time for the Lenten season, Smashburger has debuted a new Beer Battered Pacific Cod Sandwich. Not only is the new dish a tasty take on a classic fish sandwich, but it's also the chain's first fish entrée.
The new Beer Battered Pacific Cod Sandwich is a premium menu item. The sandwich is made with a wild-caught Pacific Cod filet that's been lightly dipped in a beer batter infused with Yuengling Lager. To round out the sandwich, the filet is paired with a slice of American cheese, lettuce, tomato, and tangy tartar sauce. As Smashburger's President Carl Bachmann explains, "At Smashburger, we’re always looking for ways to surprise our guests with innovative flavor combinations and new offerings. While many of our guests are burger and chicken lovers, we’re eager to offer them an alternative when seafood is on the mind."
Image Credit: Smashburger.
The new Beer Battered Pacific Cod Sandwich is a premium menu item. The sandwich is made with a wild-caught Pacific Cod filet that's been lightly dipped in a beer batter infused with Yuengling Lager. To round out the sandwich, the filet is paired with a slice of American cheese, lettuce, tomato, and tangy tartar sauce. As Smashburger's President Carl Bachmann explains, "At Smashburger, we’re always looking for ways to surprise our guests with innovative flavor combinations and new offerings. While many of our guests are burger and chicken lovers, we’re eager to offer them an alternative when seafood is on the mind."
Image Credit: Smashburger.
Trend Themes
1. Premium Fish Sandwiches - The rise of premium fish sandwiches presents an opportunity for restaurants to offer unique flavor combinations and attract seafood-loving customers.
2. Innovative Flavor Combinations - Innovative flavor combinations in fast-food chains can surprise customers and create a unique dining experience.
3. Alternatives to Meat - Offering alternatives to meat, such as fish sandwiches, can cater to customers looking for healthier or varied meal options.
Industry Implications
1. Fast Food Chains - Fast food chains can capitalize on the trend of premium fish sandwiches by introducing innovative and diverse fish options to attract more customers.
2. Seafood Restaurants - Seafood restaurants can create unique and chef-inspired fish sandwiches to cater to customers seeking premium dining experiences.
3. Casual Dining Restaurants - Casual dining restaurants can incorporate fish sandwiches into their menu as a healthy and flavorful alternative to traditional meat-based options.
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