Vitali Tissue Paper Boasts a Boxed Brand Identity
Jana Pijak — September 14, 2015 — Marketing
References: behance.net
Appealing to lovers of luxury, these boxed bathroom tissues embody comfort and elegance. While toilet paper products are not always associated with luxury or exclusivity, Vitali's Tissue Paper aims to change this notion.
Elevating the image of traditional bathroom tissues, this product is boxed and sold in a set of four pieces. Each toilet paper roll is individually wrapped in paper and is placed in an elegant box with a metallic silver finish.
Conceived by UK-based designer Marcus Elvis de Jesus, this brand identity evokes an elegant and upscale air. Rather than appearing subtle and traditional, this bathroom tissue packaging borrows from expensive cosmetics and skincare products. The boxed toilet paper set lives up to its "a beautiful standard" logo and makes any washroom more accommodating.
Elevating the image of traditional bathroom tissues, this product is boxed and sold in a set of four pieces. Each toilet paper roll is individually wrapped in paper and is placed in an elegant box with a metallic silver finish.
Conceived by UK-based designer Marcus Elvis de Jesus, this brand identity evokes an elegant and upscale air. Rather than appearing subtle and traditional, this bathroom tissue packaging borrows from expensive cosmetics and skincare products. The boxed toilet paper set lives up to its "a beautiful standard" logo and makes any washroom more accommodating.
Trend Themes
1. Luxury Toilet Paper - Disruptive innovation opportunity: Develop high-end toilet paper brands that offer a luxurious and elegant experience.
2. Boxed Bathroom Tissues - Disruptive innovation opportunity: Create boxed packaging for toilet paper rolls, providing a more stylish and convenient solution for customers.
3. Elevated Brand Identity - Disruptive innovation opportunity: Infuse toilet paper products with high-end brand identities, appealing to customers looking for sophistication and refinement.
Industry Implications
1. Luxury Home Goods - Disruptive innovation opportunity: Introduce luxury toilet paper as a premium product category within the home goods industry.
2. Packaging and Design - Disruptive innovation opportunity: Innovate toilet paper packaging and design to enhance the overall presentation and appeal of bathroom tissue products.
3. Personal Care Products - Disruptive innovation opportunity: Expand the personal care industry to include luxury toilet paper as a segment targeting customers seeking indulgence and comfort.
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