The 'BAPE x Coca-Cola' Collection Defines Street Culture
Megan Facciuolo — June 23, 2014 — Fashion
Legendary Japanese streetwear label BAPE, which is also known as 'A Bathing Ape,' is teaming up with the even more legendary company Coca-Cola to release the 'BAPE x Coca-Cola' collection. The clothing company and beverage brand just unveiled a teaser for their collaboration and it looks effortlessly cool.
The teaser came in the form of an image and it features the iconic ape face over a red 1st Camo canvas. However, this ape would't be promoting Coca-Cola unless he was drinking one. So fittingly, the image features the ape smoothly sipping soda out of a retro Coca-Cola glass bottle.
BAPE is clearly turning over to the red side. Having worked with Pepsi Co. in the past and after having numerous high-profile collaborations that followed, the creatives of the company may have just wanted to outdo themselves and work with the most high-profile of them all.
The teaser came in the form of an image and it features the iconic ape face over a red 1st Camo canvas. However, this ape would't be promoting Coca-Cola unless he was drinking one. So fittingly, the image features the ape smoothly sipping soda out of a retro Coca-Cola glass bottle.
BAPE is clearly turning over to the red side. Having worked with Pepsi Co. in the past and after having numerous high-profile collaborations that followed, the creatives of the company may have just wanted to outdo themselves and work with the most high-profile of them all.
Trend Themes
1. Streetwear Collaborations - Opportunity for other streetwear brands to collaborate with iconic companies and create unique collections.
2. Retro Brand Revivals - Retro brands can partner with modern companies to create trendy and nostalgic products.
3. Iconic Beverage Partnerships - Beverage companies can collaborate with well-known fashion labels to create limited edition apparel and accessories.
Industry Implications
1. Streetwear - Streetwear brands can leverage collaborations with iconic companies to drive sales and expand their market reach.
2. Beverage - Beverage companies can explore partnerships with fashion labels to create unique merchandise and generate brand buzz.
3. Fashion - Fashion brands can tap into nostalgia and partner with retro brands to appeal to consumers seeking vintage-inspired products.
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