Aquarian Soul's Relaxing Bath Products are Packaged Like Bags of Tea
Laura McQuarrie — September 3, 2015 — Fashion
References: aquariansouldesigns & urbanoutfitters
Although many consumers are familiar with salts, bombs and bubbles for the bath, Aquarian Soul's bath soaks are branded in a neat way.
Just as many bath soak products are designed to aid in relaxation and detoxification, the purifying products from Aquarian Soul are presented as "Bath Teas." Much like a tea bag that you'd add to a cup of hot water, these extra large pouches can be added to a tub filled with warm water for easy scent infusion, soak and cleanup afterwards.
Inside the Bath Tea pouches, there are locally sourced flowers and herb blends, such as lavender, hibiscus, rose petals, lemon balm and soothing chamomile. By packaging the herb mixes in this way, it easily communicates that users will be steeping in goodness.
Just as many bath soak products are designed to aid in relaxation and detoxification, the purifying products from Aquarian Soul are presented as "Bath Teas." Much like a tea bag that you'd add to a cup of hot water, these extra large pouches can be added to a tub filled with warm water for easy scent infusion, soak and cleanup afterwards.
Inside the Bath Tea pouches, there are locally sourced flowers and herb blends, such as lavender, hibiscus, rose petals, lemon balm and soothing chamomile. By packaging the herb mixes in this way, it easily communicates that users will be steeping in goodness.
Trend Themes
1. Herbal Bath Soaks - Opportunity for companies to create customizable herbal bath soaks and target consumers looking for wellness and relaxation.
2. Tea-inspired Packaging - Opportunity for companies to create unique packaging for their bath and body products that would appeal to consumers who enjoy tea.
3. Detox Bath Products - Opportunity for companies to introduce detox bath products that would appeal to consumers looking for ways to detoxify their bodies.
Industry Implications
1. Bath and Body - Companies in the bath and body industry can adopt the trend of packaging their products like tea bags to appeal to consumers looking for unique and convenient products.
2. Herbal Products - Companies in the herbal products industry can introduce customized herbal bath soaks to appeal to consumers looking for natural ways to relax and detox.
3. Wellness - Companies in the wellness industry can introduce detox bath products to appeal to consumers looking for ways to improve their overall health and well-being.
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