The Bateau Sugar Cube Turns a Daily Act into a Short Story
Meghan Young — February 12, 2013 — Lifestyle
References: enricoazzimonti.it & whitezine
It doesn't look like the Bateau Sugar Cube needed to hit an iceberg to sink into the dark depths of the ocean. Of course, it would never set sail in a typical sea. Instead, the boiling hot waters of coffee or tea is its ultimate downfall. A bittersweet ending--or for people enjoying the cup of joe, just sweet--the Bateau Sugar Cube makes every comforting drink an adventure.
Designed by Enrico Azzimonti and Jordi Pigem for Ernst Knam, an eatery based in Milan, Italy, the Bateau Sugar Cube brings out the inner child in everyone. As noted by Azzimonti, "It's a short story associated to a daily act." Essentially, this steamboat, which sails and slowly sinks into a sea of sweetness, will inspire the drinker's vast imagination.
Designed by Enrico Azzimonti and Jordi Pigem for Ernst Knam, an eatery based in Milan, Italy, the Bateau Sugar Cube brings out the inner child in everyone. As noted by Azzimonti, "It's a short story associated to a daily act." Essentially, this steamboat, which sails and slowly sinks into a sea of sweetness, will inspire the drinker's vast imagination.
Trend Themes
1. Interactive Food - Opportunity to create interactive food experiences that engage customers and evoke emotions through innovative designs like the Bateau Sugar Cube.
2. Food Storytelling - Potential for incorporating storytelling elements into food products to create unique and memorable experiences, as demonstrated by the Bateau Sugar Cube.
3. Emotional Dining - Opportunity to tap into people's emotions by designing food and dining experiences that evoke joy, nostalgia, and curiosity, exemplified by the Bateau Sugar Cube.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage innovative sugar cube designs, like the Bateau Sugar Cube, to enhance customer experience and create a competitive edge.
2. Hospitality - Hotels, restaurants, and cafes can incorporate interactive food experiences, such as the Bateau Sugar Cube, to delight guests and offer unique dining experiences.
3. Event Planning - Event planners can utilize food storytelling concepts, exemplified by the Bateau Sugar Cube, to create immersive and memorable experiences for attendees.
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