'Basic Weather' is Trying to Make Checking the Weather More Emotional
Ellen Smith — August 4, 2017 — Pop Culture
References: basicweather.club & producthunt
'Basic Weather' is an emotional weather app that's trying to re-imagine the mundane concept of checking the daily weather report. Nick Stamas, the app's designer, wanted to visually represent the effect weather has on individuals, and used GIF images to relay those emotions. With pinpoint accuracy, this app provides detailed weather reports, while pairing each report with a respected moving image. On sunny days, the app may generate a GIF of a dog wearing sun glasses, while rainier, more miserable days would feature an image of a cat in a raincoat.
This useful, informative and creative app strategically uses technology and Internet culture to brighten a user's day, regardless of the weather outcome. The technological infusion would appeal to an Internet-savvy generation with an understanding of Internet humor.
This useful, informative and creative app strategically uses technology and Internet culture to brighten a user's day, regardless of the weather outcome. The technological infusion would appeal to an Internet-savvy generation with an understanding of Internet humor.
Trend Themes
1. Emotional Weather Apps - Opportunity for weather apps to incorporate visual elements to evoke emotions and enhance user experience.
2. Gif-based Weather Reports - Incorporating GIF images in weather reports to add a touch of creativity and entertainment to daily weather updates.
3. Technology-infused Weather Apps - Opportunity to leverage technology and internet culture to create weather apps that appeal to the digitally connected generation.
Industry Implications
1. Weather App Industry - Weather app developers can innovate by incorporating emotional elements and visual storytelling into their applications.
2. Technology Industry - Developers and designers in the technology industry can explore the integration of GIFs and internet culture in their products and services.
3. User Experience Design Industry - Opportunity to create more engaging and enjoyable user experiences by incorporating visual elements and emotional storytelling in various applications.
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