UNDEFEATED's Fall 2019 Capsule is Basic Athletic with a Chic Twist
References: undefeated & hypebeast
UNDEFEATED launches the lookbook for its seasonal Fall 2019 offerings and the collection leans toward basic athletics, with subtle elements that introduce a style-forward twist. From cozy all-black hoody and sweatpant sets that are embellished by the contemporary streetwear label's logo to a water-resistant pull-over with a half-zip and retro sensibilities, the Fall 2019 menswear definitely surrenders itself to timelessness through design.
There is the recurring motif of branding that adorns the chic and basic athletic garments as 'UNDEFEATED,' its logo or a specific slogan repeats itself throughout. Moreover, the clothing is not only highly functional but it can also be easily adapted to the landscape of contemporary streetwear.
The UNDEFEATED Fall 2019 collection is expected to become available on August 2nd.
There is the recurring motif of branding that adorns the chic and basic athletic garments as 'UNDEFEATED,' its logo or a specific slogan repeats itself throughout. Moreover, the clothing is not only highly functional but it can also be easily adapted to the landscape of contemporary streetwear.
The UNDEFEATED Fall 2019 collection is expected to become available on August 2nd.
Trend Themes
1. Basic Athletics - Disruptive innovation opportunities lie in creating basic athletic apparel with style-forward twists, incorporating branding motifs for added appeal.
2. Contemporary Streetwear - Opportunities in the streetwear industry can be found in designing clothing that is highly functional, easily adapted, and incorporates branding for a fashionable edge.
3. Timeless Design - Innovation opportunities exist in the fashion industry by creating menswear collections that surrender themselves to timelessness through thoughtful design and quality materials.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can explore disruptive innovation by incorporating style-forward twists and branding motifs into basic athletic clothing.
2. Streetwear - Opportunities in the streetwear industry can be found by designing functional, adaptable clothing that blends contemporary style and branding motifs.
3. Fashion - In the fashion industry, there is potential for disruptive innovation in menswear collections that focus on timeless design and quality materials.
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