atmos & The North Face Created New Colorways for the Basecamp Slide 2
References: atmos-tokyo & highsnobiety
Japanese label atmos worked alongside The North Face on its latest collaboration to rework the classic Basecamp Slide 2. The two labels created brand-new colorways for the summer-ready footwear piece. There are three new colorways in total -- a blue-toned camouflage strap with a white base, a monochromatic camouflage strap with a gray base, or a classic green camouflage design with a black base.
The new collaborative Basecamp Slide sandals bring together a TPU strap with a 3D-crafted footbed on top of an EVA midsole. Additionally, there is air mesh lining to trap less moisture, which will be especially practical in the warm weather. The atmos x The North Face sandals will be dropping April 21st at atmos store locations, online, and at Sports Lab by atmos.
The new collaborative Basecamp Slide sandals bring together a TPU strap with a 3D-crafted footbed on top of an EVA midsole. Additionally, there is air mesh lining to trap less moisture, which will be especially practical in the warm weather. The atmos x The North Face sandals will be dropping April 21st at atmos store locations, online, and at Sports Lab by atmos.
Trend Themes
1. Camouflage-adorned Footwear - Disruptive innovation opportunity: Explore the use of camouflage patterns in other types of footwear, such as sneakers or boots.
2. Collaborative Outdoor Gear - Disruptive innovation opportunity: Collaborate with outdoor gear brands to create unique and stylish products for outdoor enthusiasts.
3. Summer-ready Slides - Disruptive innovation opportunity: Develop slides with innovative features, like moisture-trapping linings, for maximum comfort in warm weather.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Adopt camouflage patterns in various fashion products, expanding beyond footwear.
2. Outdoor Gear Industry - Disruptive innovation opportunity: Partner with fashion brands to create fashionable and functional outdoor gear.
3. Footwear Industry - Disruptive innovation opportunity: Incorporate innovative materials and technologies into slides for improved comfort and performance.
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