These Shoes Feature Realistic Graphics of Popular Mascots
Katherine Pendrill — October 7, 2015 — Fashion
References: eastbay & footwearnews
'Adidas' recently unveiled its new collection of mascot-inspired baseball cleats. With the MLB playoffs about to begin, many fans have been sporting merchandise that honors their favorite team. This graphic shoe collection provides a new way for fans to display their team spirit.
The new 'Uncaged Collection' features nine versions of the 'Adizero Afterburner 2.0' baseball cleats. The cleats feature realistic graphics that depict popular mascots such as bears, bulldogs and tigers. Not only do the shoes help fans show support for their favorite team, but they also improve athletic performance. The lightweight cleats feature an abrasion-resistant toecap, a full-length midsole for cushioning and cleat configuration for traction.
The shoes are set to be released on October 22nd, but eager consumers can order them for pre-sale on the Eastbay website.
The new 'Uncaged Collection' features nine versions of the 'Adizero Afterburner 2.0' baseball cleats. The cleats feature realistic graphics that depict popular mascots such as bears, bulldogs and tigers. Not only do the shoes help fans show support for their favorite team, but they also improve athletic performance. The lightweight cleats feature an abrasion-resistant toecap, a full-length midsole for cushioning and cleat configuration for traction.
The shoes are set to be released on October 22nd, but eager consumers can order them for pre-sale on the Eastbay website.
Trend Themes
1. Graphic Sports Fan Gear - Creating graphic sports fan gear for popular teams allows fans a new way to represent their teams.
2. Specialized Athlete Footwear - Offering customized athlete footwear for various sports helps improve player performance.
3. Virtual Reality Mascot Experience - Developing a virtual reality experience for fans to be immersed with their favorite mascots brings a new level of engagement for the sports industry.
Industry Implications
1. Athletic Apparel - The Athletic Apparel industry can innovate by partnering with sports teams to create unique graphic merchandise that includes specialized performance features.
2. Athletic Footwear - The Athletic Footwear sector can find growth opportunities by developing specialized footwear that incorporates unique graphic designs tailored for different sports.
3. Sports Entertainment - The sports entertainment industry can leverage technology to create new experiences for fans, such as virtual reality, to immerse themselves in the game experience.
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