The Barricade 2015 Shoes Revive a 15-Year-Old Shoe
Rahul Kalvapalle — December 18, 2014 — Fashion
References: news.adidas & tennisexpress
The Barricade 2015 tennis shoe is the latest model in Adidas' Barricade line, and consists of the most complete and all-round version of the shoe since its inception at the turn of the millennium. The shoe is lighter and more flexible than ever before, and features a brand new Night Flash colorway.
The shoe's design is modeled on the extreme playing style of the top Barricade players such as Jo-Wilfried Tsonga, Novak Djokovic, Ernests Gulbis and Kei Nishikori. The shoe is designed to provide these all-action players with top-notch stability as well as durability.
The shoe features an innovative Barricade stabilizing chassis, designed to free up the forefoot and give the wearer increased flexibility.
The Barricade 2015 is available on Adidas official website and at select retailers.
The shoe's design is modeled on the extreme playing style of the top Barricade players such as Jo-Wilfried Tsonga, Novak Djokovic, Ernests Gulbis and Kei Nishikori. The shoe is designed to provide these all-action players with top-notch stability as well as durability.
The shoe features an innovative Barricade stabilizing chassis, designed to free up the forefoot and give the wearer increased flexibility.
The Barricade 2015 is available on Adidas official website and at select retailers.
Trend Themes
1. Lighter Tennis Shoes - Developing lighter tennis shoes with increased flexibility presents an opportunity for disruptive innovation in the sports footwear industry.
2. Player-inspired Design - Creating tennis shoes designed specifically for the extreme playing style of top players opens up possibilities for disruptive innovation in athletic footwear.
3. Stability and Durability - Improving the stability and durability of tennis shoes through innovative design can disrupt the market and offer new opportunities for athletic footwear manufacturers.
Industry Implications
1. Sports Footwear - The sports footwear industry can explore new materials and design techniques to create lighter, more flexible tennis shoes.
2. Athletic Footwear - The athletic footwear industry can leverage player-inspired design trends to create performance-driven tennis shoes tailored to specific playing styles.
3. Retail - Retailers can collaborate with brands like Adidas to offer innovative tennis shoes like the Barricade 2015, attracting tennis enthusiasts looking for stability and durability.
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