Barneys New York Partners with Gloent Group to Develop New Products
References: saksfifthavenue & retaildive
Authentic Brands Group, the parent company of Barneys New York is partnering with Gloent Group to develop new Barneys beauty products. Gloent Group is a South Korea-based lifestyle company that is offering up ‘Glocela,’ a skin-friendly substance designed to improve skin tone, texture, and moisture retention using eight components, including cloudberry. Barneys New York’s beauty products will include skincare, fragrance, haircare, and cosmetics. Online sales will begin in October on Barneys’ website and at select retailers.
“We are excited to partner with Authentic Brands Group for the launch of Barneys New York Beauty,” Justin Song, CEO of Gloent Group, said in a statement. “We look forward to continuing Barneys’ rich history of delivering luxury by launching premium beauty, wellness and water products for the next generation’s inner and external health.
Image Credit: Authentic Brands Group
“We are excited to partner with Authentic Brands Group for the launch of Barneys New York Beauty,” Justin Song, CEO of Gloent Group, said in a statement. “We look forward to continuing Barneys’ rich history of delivering luxury by launching premium beauty, wellness and water products for the next generation’s inner and external health.
Image Credit: Authentic Brands Group
Trend Themes
1. Skin-friendly Beauty Products - Opportunities to develop new, innovative beauty products with skin-friendly substances like Glocela that feature benefits to improve skin tone, texture, and moisture retention.
2. Multi-functional Beauty Products - Developing products that serve more than one beauty purpose such as skincare, fragrance, haircare, and cosmetics to offer customers a full range of options in one package.
3. Luxury Beauty for Health and Wellness - Creating a new subcategory of premium beauty, wellness, and water products that cater to the unique needs of the next generation's inner and external health aspirations.
Industry Implications
1. Beauty and Personal Care - Opportunities to leverage natural ingredients and innovative technologies to develop safe, effective, and sustainable beauty products that cater to ever-growing consumer demand for premium beauty and wellness solutions.
2. Fashion and Lifestyle - Integrating beauty products with fashion and lifestyle brands, creating a new market segment that caters to style-conscious, health, and safety-conscious consumers who are looking for premium products that align with their values.
3. E-commerce and Retail - Opportunities to expand the reach of premium beauty, wellness, and water products through online and in-store sales, providing customers with convenient access to the products that meet their needs and preferences.
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