Sports Meets Pop Culture with TSN's BarDown.com
Jennifer Paul — March 7, 2014 — Pop Culture
TSN is bringing sports typical hard news, stats and analysis while layering in a pop culture splash with TSN BarDown. The website takes the hottest headlines, videos, GIFs and more from the world of sports and adds in pop culture as well to package an all-in-one cumulative place to get all the hottest and juiciest headlines happening in sports and pop culture.
It is being developed by Managing Editor Dave Krikst. BarDown will also feature original video, news and features from a team of extremely talented young writers as well as sports fans. Krikst says that "BarDown brings them together, like a double rainbow of Strombone tweets and LeBron facemask memes."
The top things to expect from BarDown is essential viral sports content, original videos, classic clips and fresh new content every day.
It is being developed by Managing Editor Dave Krikst. BarDown will also feature original video, news and features from a team of extremely talented young writers as well as sports fans. Krikst says that "BarDown brings them together, like a double rainbow of Strombone tweets and LeBron facemask memes."
The top things to expect from BarDown is essential viral sports content, original videos, classic clips and fresh new content every day.
Trend Themes
1. Pop Culture Sports Websites - The trend of creating sports websites with a pop culture twist is on the rise, creating opportunities to attract a wider, younger audience.
2. Viral Sports Content - Creating and distributing viral sports content drives website traffic and social media engagement, providing opportunities for advertising revenue and sponsorships.
3. Original Sports Video Content - Investing in the creation of original sports video content is key to setting a website apart and building a loyal audience.
Industry Implications
1. Sports Media - Sports media companies can ride the trend of incorporating pop culture into their content to appeal to younger audiences and differentiate themselves from competitors.
2. Digital Advertising - Digital advertising agencies have an opportunity to partner with pop culture sports websites to reach a younger, engaged audience.
3. Sports Merchandise - Sports merchandise companies can leverage partnerships with pop culture sports websites to promote their products to a wider audience through viral content and sponsorships.
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