Franck Bohbot Photographs Barbershops in NYC
Vasiliki Marapas — January 29, 2015 — Fashion
References: franckbohbot & featureshoot
French photographer Franck Bohbot photographed barbershops in NYC for his latest project. Though his usual focus is on interior photography, Bohbot decided to include the barbers in the 'Cuts' series in order to convey the human aspect behind the space.
While working on the series, Bohbot came to realize there is a universal quality to barbershops. For instance, though he only photographed barbershops in New York, Bohbot believed that each one looked as though it could easily be from any other American city.
Even more curious than this "universal quality," was the fact that the barbershops didn't seem to be touched by time. That is, even the newer barbershops seemed old, exuding a retro appeal, perhaps because the "barbershop" is a concept from a different era.
While working on the series, Bohbot came to realize there is a universal quality to barbershops. For instance, though he only photographed barbershops in New York, Bohbot believed that each one looked as though it could easily be from any other American city.
Even more curious than this "universal quality," was the fact that the barbershops didn't seem to be touched by time. That is, even the newer barbershops seemed old, exuding a retro appeal, perhaps because the "barbershop" is a concept from a different era.
Trend Themes
1. Retro Revival - There is an opportunity for businesses to capitalize on the nostalgia for retro aesthetics by incorporating vintage elements into their designs and branding.
2. Humanizing Spaces - Incorporating elements that convey the human aspect behind a space can create a more immersive and relatable experience for customers and clients.
3. Timeless Design - Designing spaces with a timeless aesthetic can create an enduring appeal that transcends trends and creates a sense of longevity.
Industry Implications
1. Interior Design - Interior designers can leverage the trend of retro revival to create unique and nostalgic spaces that appeal to customers' desire for a vintage aesthetic.
2. Barbering - Barbershops can capitalize on the humanizing aspect behind their space by creating a welcoming and personable environment that fosters customer loyalty.
3. Branding and Marketing - Brands and marketers can incorporate timeless design elements into their visual identities and campaigns to create a sense of longevity and resonate with nostalgic consumers.
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