The BAPE x Dr. Martens Collection Blends Old Fashion with New
Justin Lam — January 17, 2018 — Fashion
BAPE and Dr. Martens have teamed up in an unlikely collaboration to bring the BAPE x Dr. Martens collection. The partnership between the two clothing companies will result in the creation of two limited edition Dr. Marten signature silhouettes based on the 1460 boot and the 1461 shoe. The redesigned footwear will feature BAPE's signature ape head camo motif and will offer multiple colors for each silhouette.
Aside from the footwear, BAPE and Dr. Marten will be releasing matching apparel collections. Each collection will draw inspiration from one another and will feature graphic tees and long-sleeve button-down shirts. The BAPE x Dr. Martens collection marks the first collaboration between the two companies and appears to be Dr. Martens' attempt to break into a more hip-hop focused streetwear market. The collection will be released in late January and will be available at BAPE retailers around the world as well as select Dr. Martens locations in the US.
Aside from the footwear, BAPE and Dr. Marten will be releasing matching apparel collections. Each collection will draw inspiration from one another and will feature graphic tees and long-sleeve button-down shirts. The BAPE x Dr. Martens collection marks the first collaboration between the two companies and appears to be Dr. Martens' attempt to break into a more hip-hop focused streetwear market. The collection will be released in late January and will be available at BAPE retailers around the world as well as select Dr. Martens locations in the US.
Trend Themes
1. Collaborative Footwear Collections - BAPE x Dr. Martens collaboration showcases the potential for iconic, limited edition footwear collections that blend streetwear and traditional fashion brands.
2. Signature Motif Designs - BAPE's signature ape head camo motif inspires new design opportunities for incorporating bold and recognizable graphics into apparel and accessories.
3. Expanding Into Streetwear Market - Dr. Martens' collaboration with BAPE indicates the brand's strategic move towards targeting a more hip-hop focused streetwear market, presenting opportunities for other established brands to venture into this trend.
Industry Implications
1. Fashion - Iconic streetwear collaborations between brands like BAPE and Dr. Martens present disruptive innovation opportunities within the fashion industry by blending traditional fashion brands with streetwear aesthetics.
2. Footwear - The BAPE x Dr. Martens collaboration exemplifies disruptive innovation within the footwear industry by combining the iconic design elements of both brands to create limited edition, highly sought-after sneaker silhouettes.
3. Retail - The release of the BAPE x Dr. Martens collection showcases potential disruptive innovation opportunities in the retail industry by capitalizing on the demand for limited edition collaborations and attracting a new customer base.
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