The BAPE CARD Offers a New Way to Shop BAPE
Justin Lam — January 17, 2018 — Marketing
References: highsnobiety & hypebeast
A Bathing Ape, or BAPE, is reviving the BAPE CARD, an old classic that is sure to please fans of the clothing label. BAPE has been a streetwear giant since the company's inception in 1993, but 2017 was perhaps one of the biggest years for the company; the release of Winter Camo drops, the Year of the Dog collection, the Double Shark hoodie and reflector jackets brought BAPE widespread acclaim and international success.
The BAPE CARD was once common among buyers of the brand, but after a considerable absence, the Japanese streetwear company is bringing back the iconic card. The BAPE CARD was essentially a loyalty rewards program for the clothing label, with users gaining points for every purchase they made. However, points did not equate to small rewards and instead allowed buyers to use points to buy full items of clothing.
While the details of the new BAPE CARD have been sparse, consumers can expect many of the same features as the old version.
The BAPE CARD was once common among buyers of the brand, but after a considerable absence, the Japanese streetwear company is bringing back the iconic card. The BAPE CARD was essentially a loyalty rewards program for the clothing label, with users gaining points for every purchase they made. However, points did not equate to small rewards and instead allowed buyers to use points to buy full items of clothing.
While the details of the new BAPE CARD have been sparse, consumers can expect many of the same features as the old version.
Trend Themes
1. Revival of Loyalty Rewards Programs - The return of loyalty rewards programs like the BAPE CARD presents an opportunity for businesses to enhance customer loyalty and drive repeat purchases.
2. Streetwear Resurgence - The resurgence of streetwear brands like BAPE offers an opportunity for businesses in the fashion industry to cater to the growing demand for exclusive and limited-edition clothing.
3. Innovative Loyalty Program Designs - The introduction of new features and enhancements in loyalty rewards programs, such as the BAPE CARD, can inspire businesses to adopt more creative and engaging loyalty program designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage loyalty rewards programs, like the BAPE CARD, to attract and retain customers in a highly competitive market.
2. Retail - Retailers can explore streetwear brands, such as BAPE, and tap into the growing popularity of streetwear fashion among consumers.
3. Customer Relationship Management - The revival of loyalty rewards programs like the BAPE CARD presents an opportunity for businesses in the customer relationship management industry to develop innovative solutions to enhance customer engagement and retention.
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