Banner Bags
This is so brilliant, it makes me warm and fuzzy all over. Almost annually Vancouver's Commercial Drive Business Society prints 256 32" x 60" nylon street banners to create a festive, colourful atmosphere for the unique shopping neighbourhood. Eventually each edition of these unique designs must be retired and taken down. The society has come up with a very green idea — transform them into reusable nylon shopping bags. The shopping bags have nice, long handles so you can conveniently carry them on your shoulder. They are available in 2 sizes ($9.95 & $14.95) and ten different colours. Proceeds from the sale of the shopping bags are donated to the development of new green spaces in the neighbourhood. So much green-ness!
By the simple act of converting two years worth of old banners rather than using new nylon fabric, this neighbourhood has avoided 7,059 pounds or 3.53 tons of CO2 emissions, avoided sending 128 kg (281.6 lb) of nylon to the landfill, saved 25,456,640 BTUs of energy – enough to provide electricity to an average Vancouver home for over 10 months, freed up 543 trees to capture and store CO2 from other sources for a full year, and collected donations to help the environment!
By the simple act of converting two years worth of old banners rather than using new nylon fabric, this neighbourhood has avoided 7,059 pounds or 3.53 tons of CO2 emissions, avoided sending 128 kg (281.6 lb) of nylon to the landfill, saved 25,456,640 BTUs of energy – enough to provide electricity to an average Vancouver home for over 10 months, freed up 543 trees to capture and store CO2 from other sources for a full year, and collected donations to help the environment!
Trend Themes
1. Sustainable Products - Transforming reusable shopping bags from retired street banners is a trend that highlights the potential for sustainability in product design
2. Circular Economy - The idea of upcycling or repurposing old materials like street banners to create new products provides a disruptive innovation opportunity in the circular economy
3. Eco-friendly Marketing - The use of green marketing strategies, such as creating sustainable products from recycled materials, can be a trend that promotes social and environmental responsibility in advertising
Industry Implications
1. Retail - Retailers can take advantage of the trend of transforming reusable shopping bags from retired street banners to appeal to environmentally conscious consumers
2. Sustainability - The practice of upcycling or repurposing old materials like street banners in the production of sustainable products presents an opportunity for the sustainability industry
3. Printing and Advertising - The trend of upcycling old street banners into reusable shopping bags could disrupt the printing and advertising industry as it encourages a shift towards more sustainable, eco-friendly marketing
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