Skateboarder Ben Viapiana's Jeans Reflect the Thai Skating Scene
Suzie Wong — July 30, 2010 — Fashion
References: viapiana.posterous & viapiana
Ben Viapiana's father was a tailor from Italy; it's no surprise that he's followed in his father's footsteps. His limited-edition denim is handmade in Bangkok, with a style that has its roots in the Bangkok skateboarding community.
Viapiana says that the Thai skateboarders are perfect muses, as their cutting edge fashion always seems to influence Bangkok fashion in some way.
Implications - If you want something specific made such as a bright-pink pair of jeans, Viapiana will give you exactly what you are looking for. Since he makes everything from scratch practically, you know that you will have something truly unique in the fashion world. The gallery features some of Viapiana's works that are bound to rock the denim world.
Viapiana says that the Thai skateboarders are perfect muses, as their cutting edge fashion always seems to influence Bangkok fashion in some way.
Implications - If you want something specific made such as a bright-pink pair of jeans, Viapiana will give you exactly what you are looking for. Since he makes everything from scratch practically, you know that you will have something truly unique in the fashion world. The gallery features some of Viapiana's works that are bound to rock the denim world.
Trend Themes
1. Handmade Denim - The trend towards handmade denim is growing, presenting an opportunity for small-scale, bespoke denim makers like Ben Viapiana to disrupt the big denim industry.
2. Skateboarding Fashion - Skateboarding fashion is becoming a greater influence on mainstream fashion, presenting an opportunity for designers to create cutting-edge, daring clothes that take inspiration from the skateboarding community.
3. Customized Fashion - Customized fashion is on the rise, creating space for designers to make unique, one-of-a-kind pieces that reflect the individuality of each customer.
Industry Implications
1. Fashion - Small-scale, bespoke fashion brands that specialize in handmade, customized pieces have an opportunity to disrupt the traditional fashion industry by tapping into the growing demand for original, unique designs.
2. Skateboarding - Skateboarding brands have the opportunity to expand into the fashion industry and create daring, boundary-pushing fashion pieces inspired by the skateboarding community.
3. Artisanal Manufacturing - Artisanal manufacturing has a chance to disrupt the mass-produced denim industry by providing high-quality, individualized denim products that can't be found in large-scale retailers.
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