Greta Gerwig Launches the Band of Outsiders Spring 2013 Campaign
Leslie Chen — April 30, 2013 — Marketing
References: bandofoutsiders & fashiongonerogue
Starring indie actress Greta Gerwig in a nostalgic and candid series of photos, the Band of Outsiders Spring 2013 campaign marks a perfect beginning to the season.
Shot by the label's Creative Director Scott Sternberg, the campaign features a collection of images that look like they were taken by a Polaroid camera. Faded soft coloring with a dusty tone, the photos will whisk you off your feet and make you dream of those days where all you have to worry about is getting enough shade from the sun. Gerwig wears pieces like printed dresses and jumpsuits with black gladiator sandals.
The new Band of Outsiders Spring 2013 campaign is a must-see for fans of either the label or the quirky actress.
Shot by the label's Creative Director Scott Sternberg, the campaign features a collection of images that look like they were taken by a Polaroid camera. Faded soft coloring with a dusty tone, the photos will whisk you off your feet and make you dream of those days where all you have to worry about is getting enough shade from the sun. Gerwig wears pieces like printed dresses and jumpsuits with black gladiator sandals.
The new Band of Outsiders Spring 2013 campaign is a must-see for fans of either the label or the quirky actress.
Trend Themes
1. Nostalgic Marketing - Opportunity to leverage nostalgia and create campaigns that evoke a sense of longing for simpler times.
2. Retro Aesthetic - Opportunity to design products and visuals that incorporate vintage elements and appeal to the nostalgia-seeking consumer.
3. Indie Collaboration - Opportunity to collaborate with indie actors or artists to create unique and authentic marketing campaigns.
Industry Implications
1. Fashion - Fashion brands can incorporate nostalgic elements into their designs and marketing strategies to appeal to consumers seeking a sense of nostalgia.
2. Photography - Photographers can experiment with retro aesthetics and vintage-inspired photo shoots to cater to clients looking for a nostalgic and candid vibe.
3. Film and Television - Film and television industry professionals can explore partnerships with indie actors or create campaigns that capture the essence of nostalgia and authenticity.
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