The Band-Aid Muppet App is a Fun Way to Heal
Courtney Scharf — May 25, 2012 — Marketing
The Band Aid Muppet App is another ingenious way the first-aid company is promoting its kid-friendly brand.
The playful app works with a special edition set of bandages featuring famously loved characters from The Muppets. After a child has placed their Band-Aid on their cut, they can then scan the image of the band-aid with their parent’s iPad or iPhone. Once scanned, the app provides a corresponding game to match the child’s band-aid. Miss Piggy’s game includes taking pictures, while the Grover game is all about shaking things up. Tech savvy and interactive, this is a really cutting-edge way to reach out to a very young demographic.
An awesome diversion for injured children, this is a fantastic way to promote the brand’s line of children’s products, and integrating tried-and-true characters was a key move for Band-Aid.
The playful app works with a special edition set of bandages featuring famously loved characters from The Muppets. After a child has placed their Band-Aid on their cut, they can then scan the image of the band-aid with their parent’s iPad or iPhone. Once scanned, the app provides a corresponding game to match the child’s band-aid. Miss Piggy’s game includes taking pictures, while the Grover game is all about shaking things up. Tech savvy and interactive, this is a really cutting-edge way to reach out to a very young demographic.
An awesome diversion for injured children, this is a fantastic way to promote the brand’s line of children’s products, and integrating tried-and-true characters was a key move for Band-Aid.
Trend Themes
1. Interactive Bandage Apps - Band-Aid's Muppet app provides a unique and interactive way to promote their brand and heal kids' boo-boos.
2. Gamification of Health Products - The Band-Aid Muppet app offers a new approach to gamifying healthcare products to engage young patients.
3. Character Licensing for Health Brands - Band-Aid's use of popular characters from The Muppets demonstrates the potential of licensing to promote health products.
Industry Implications
1. Health and Wellness - The health and wellness industry can explore new ways to engage young patients through interactive apps and character licensing.
2. Entertainment - Entertainment companies and their characters can be licensed for the promotion of health-related products, such as the Band-Aid Muppet app.
3. Technology - Advances in technology can enhance healthcare products and the user experience, as demonstrated by the Band-Aid Muppet app.
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