John Hardy's Bamboo Collection Raises Awareness on Sustainability
Laura McQuarrie — October 14, 2014 — Eco
References: johnhardy & honestlywtf
The bamboo jewlery collection from John Hardy is designed to raise awareness about the need to be mindful about sustainability in our daily practices, as well as our fashion choices. The Bamboo Collection consists of a series of rings, bangles, earrings and necklaces that are shaped after the distinctive bamboo plant. However, rather than being crafted from the actual plant, this collection boasts "sustainable luxury," with the inclusion of precious materials like 18K gold, sterling silver, diamonds and black sapphires.
A portion of the proceeeds from sales of the bangles, rings, earrings and necklaces from the Bamboo Collection is put towards planting bamboo seedlings in Bali, which is where the collection of decadent jewelry is handmade.
A portion of the proceeeds from sales of the bangles, rings, earrings and necklaces from the Bamboo Collection is put towards planting bamboo seedlings in Bali, which is where the collection of decadent jewelry is handmade.
Trend Themes
1. Sustainable Jewelry - The trend of sustainable jewelry raises awareness about sustainability in fashion and thus provides an opportunity for luxury jewelry brands to create products that align with the values of their consumers.
2. Eco-friendly Materials - The trend of using eco-friendly materials, such as bamboo, in jewelry provides an opportunity for innovative designers to create unique and fashion-forward pieces while also reducing their environmental impact.
3. Socially Responsible Brands - The trend of socially responsible brands provides an opportunity for luxury brands to not only create sustainable products but also give back to communities and causes that align with their brand values.
Industry Implications
1. Luxury Jewelry - The luxury jewelry industry can leverage the trend of sustainable jewelry and eco-friendly materials to appeal to consumers who prioritize ethical and sustainable practices in their purchasing decisions.
2. Fashion - The fashion industry can incorporate sustainable jewelry as a statement accessory to complete an eco-friendly and sustainable outfit, thus contributing towards sustainable fashion.
3. Non-profit - The non-profit industry can leverage sustainable luxury brands to create channels of corporate social responsibilitywhere a portion of the proceeds goes towards a specific cause or mission.
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