The Baltyk Tower is MVRDV's First Foray into Poland
Michael Hines — June 19, 2012 — Art & Design
Dutch architecture firm MVRDV has designed the Baltyk Tower for the Polish city of Poznań. The tower has staggered floors, making it look like a staircase. The building will consist primarily of offices, with a restaurant and a single hotel room also planned. The entire building is covered in glass, save for a single facade. The glass is specially designed to soften the light coming in.
MVRDV seems to be all over Europe, but the Baltyk Tower is actually the company's first foray into Poland. The structure will sit at the Rondo Kaponiera, a major intersection in the city. Its look will change depending on which way you're driving towards it, which will give the Baltyk Tower a variety of looks.
MVRDV seems to be all over Europe, but the Baltyk Tower is actually the company's first foray into Poland. The structure will sit at the Rondo Kaponiera, a major intersection in the city. Its look will change depending on which way you're driving towards it, which will give the Baltyk Tower a variety of looks.
Trend Themes
1. Staggered Workspaces - The trend of staggered workspaces inspired by staircases in architecture provide opportunities for enhanced collaboration and creativity.
2. Glass Buildings - The trend of glass buildings offers opportunities for eco-friendly designs that use natural light and innovative materials.
3. Dynamic Building Exteriors - The trend of dynamic building exteriors that change based on the viewer's perspective offer opportunities for immersive brand experiences and innovative design.
Industry Implications
1. Architecture - The architecture industry can innovate designs for workspaces made with eco-friendly materials to utilize natural light and provide dynamic spaces.
2. Hospitality - The hospitality industry can innovate hotels with unique room structure and designs that capture the natural light offered by building materials.
3. Design and Branding - The design and branding industry can capitalize on dynamic building exteriors as new engaging platforms to target customers with immersive brand experiences.
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