The Balmain SS12 Campaign is Too Cool for School
Amelia Roblin — June 29, 2011 — Fashion
Guys dressed like these models in the Balmain SS12 campaign would likely not have been the most popular boys at my high school, but in flipping through this latest lookbook, its strikes me that anyone whith such an unshakable confidence would be sure to rule the school.
The looks themselves are very well put together -- almost too well put together for teenage boys. They incorporate a high contrasting neutrals, pairing blacks against whites and beiges. Leather jackets, blazers and slim-fitting vests give these preppy guys a remarkable sophistication, especially when paired with soft pastel pashmina scarves. Slouched brown suede boots give every outfit necessary grounding, since the Balmain SS12 campaign exhibits an army of unstoppable-looking young blokes with attitude and a side of style.
The looks themselves are very well put together -- almost too well put together for teenage boys. They incorporate a high contrasting neutrals, pairing blacks against whites and beiges. Leather jackets, blazers and slim-fitting vests give these preppy guys a remarkable sophistication, especially when paired with soft pastel pashmina scarves. Slouched brown suede boots give every outfit necessary grounding, since the Balmain SS12 campaign exhibits an army of unstoppable-looking young blokes with attitude and a side of style.
Trend Themes
1. Preppy-style Fashion - Disruptive innovation opportunity: Create a clothing line that brings a sophisticated preppy aesthetic to teenage boys, offering a stylish alternative to traditional teenage fashion.
2. Contrasting Neutrals - Disruptive innovation opportunity: Develop a line of clothing that focuses on high contrasting neutrals, offering a unique and bold aesthetic for fashion-conscious individuals.
3. Unshakable Confidence - Disruptive innovation opportunity: Develop self-confidence building programs or products targeting teenagers, helping them cultivate an unshakable confidence that goes beyond just fashion.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Create an online platform that curates and sells preppy-style fashion for teenage boys, providing a convenient and accessible shopping experience.
2. Fashion Accessories - Disruptive innovation opportunity: Launch a line of high-quality neutral-themed accessories, such as scarves, belts, and hats, catering to fashion-forward individuals seeking to elevate their style.
3. Youth Development - Disruptive innovation opportunity: Establish a youth development organization that focuses on building confidence and self-esteem in teenagers, offering workshops, mentorship programs, and resources.
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