The Latest Balmain Campaign Mixes Velvet and Sequin Textures
Jana Pijak — January 23, 2015 — Marketing
References: balmain & fuckingyoung.es
The Balmain campaign for Fall/Winter 2015 features some of the label's most lavish menswear looks to date. Whether dressing models in velvet suits or sequined jackets, the luxury brand proves that extravagance is always more fun than minimalism.
This advertorial is captured by photographer Dominick Sheldon and features models Abiah Hostvedt and Corto Boutan. Donning a range of luxury looks, the duo poses in a lush mansion and sports tailored leather blazers, nautical suit silhouettes and crest-embroidered accessories that epitomize status and wealth.
The Fall/Winter 2015 Balmain campaign highlights lavish menswear looks that will appeal to a wealthy playboy or exuberant millionaire. The collection rejects understated staples and instead proves that fantasy and opulence are back in a big way.
This advertorial is captured by photographer Dominick Sheldon and features models Abiah Hostvedt and Corto Boutan. Donning a range of luxury looks, the duo poses in a lush mansion and sports tailored leather blazers, nautical suit silhouettes and crest-embroidered accessories that epitomize status and wealth.
The Fall/Winter 2015 Balmain campaign highlights lavish menswear looks that will appeal to a wealthy playboy or exuberant millionaire. The collection rejects understated staples and instead proves that fantasy and opulence are back in a big way.
Trend Themes
1. Luxury Menswear - The trend towards extravagant and opulent menswear continues with designers like Balmain pushing the envelope in terms of luxurious textures and embellishments.
2. Extravagant Advertising - Luxury brands are creating campaigns that are over-the-top and opulent, drawing attention to the brand’s image and association with wealth and status.
3. Embellished Details - Details such as velvet fabric and sequin embellishments are being used to create opulent menswear that appeals to affluent consumers seeking to flaunt their wealth.
Industry Implications
1. High-end Fashion - Luxury fashion brands like Balmain are at the forefront of the trend towards more lavish and opulent menswear for wealthy consumers.
2. Luxury Advertising - The trend towards extravagant advertising campaigns speaks to a continued focus on brand image and association with wealth and status for luxury fashion brands.
3. Luxury Retail - Retailers catering to affluent consumers seeking to flaunt their wealth can capitalise on the trend towards opulent and extravagant menswear that feature high-end fabrics and embellishments.
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